Performance Marketing Specialist

Lisinski Law Firm; Bogotá ciudad; On-site; COP 55,800,000 - 89,280,000; Full time

Benefits offered by this job

PTO (Paid Time Off)

Health benefits

Local currency payroll

Pension contributions

HR support

Job summary

Lisinski Law Firm seeks a results-driven Performance Marketing Specialist to drive growth through strategic paid media campaigns across Google, YouTube, Facebook, Instagram, and beyond. You will partner with leadership to develop high-impact ad concepts based on performance data and market insights.

You will own budgeting, pacing, and daily monitoring to hit ROAS and lead targets while collaborating with marketing and creative teams to deliver compelling campaigns.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–3+ years of experience in business or marketing analysis/ media analysis.
• Strong hands-on experience managing paid search campaigns and optimizations.
• Proven background in media attribution, conversion tracking, and forecasting techniques.

Responsibilities

• Execute and optimize paid campaigns across platforms (Google, YouTube, Facebook, Instagram, LinkedIn) to drive leads and conversions.
• Lead campaign pacing, budget management, and daily performance oversight.
• Measure performance with ROAS, CTR, CPC, CPA, and total conversions.
• Analyze audience behavior, trends, and platform insights to refine targeting.
• Provide actionable insights to marketing and creative teams to boost performance.
• Perform competitor and market analysis to uncover optimization opportunities.

Skills

Paid search

Media attribution

Conversion tracking

Data analysis

Excel

Power BI

Tableau

Google Analytics 4

CRM systems

Tag Manager

Education

Bachelor's degree in Marketing

Business Analytics

Statistics

Tools

Tableau

Power BI

Google Analytics 4

Adobe Analytics

Google Ads

Meta Ads Manager

Google Tag Manager

Job description

Since 2020, Lisinski Law Firm has served as a dedicated humanitarian immigration practice committed to providing meaningful support to individuals and families seeking safety, stability, and a path forward. We frequently stand with clients who have been turned away elsewhere, offering both advocacy and care. Joining our Firm means becoming part of a team devoted to keeping families together and “Changing as Many Lives as Possible.”

About The Role

The Performance Marketing Specialist drives measurable growth by executing and optimizing paid media campaigns across key digital platforms. This role leverages performance data to maximize lead generation and conversion through strategic paid advertising on channels such as Google, YouTube, Facebook, Instagram, and beyond.

Your Key Contributions

• Execute and optimize paid campaigns across various digital advertising platforms (Google, YouTube, Facebook, Instagram, LinkedIn, etc.) to drive leads, conversions, and brand growth.
• Drive the development of high-performing ad concepts in partnership with leadership, using performance data to inform feedback and improvements.
• Lead campaign pacing, budget management, and daily performance oversight to meet established goals.
• Measure and communicate performance across key performance indicators including ROAS, CTR, CPC, CPA, and total conversions
• Evaluate audience behavior, search trends, and platform insights to continuously refine targeting and performance.
• Optimize campaigns based on data insights, testing strategy, and performance trends.
• Deliver actionable insights to marketing and creative teams to enhance campaign and content performance.
• Perform competitor and market analysis to uncover optimization and growth opportunities.
• Explore and test emerging channels, formats, and campaign opportunities to scale lead generation.
• Stay current on various social media platforms including Google Ads, YouTube, Instagram, Facebook, and broader demand generation best practices and platform updates.
• Identify and elevate customer or platform concerns to internal teams to ensure timely resolution.

What Makes You a Great Fit

• Bachelor’s degree in Marketing, Business Analytics, Statistics, or related field.
• 2-3+ years of experience in business or marketing analysis, media analysis, or similar role
• Strong hands‑on experience managing paid search campaigns and making strategic optimizations.
• Proven background in media attribution, conversion tracking, digital performance modeling and forecasting techniques.
• Advanced knowledge of Excel/Google Spreadsheets and experience with data analysis tools (e.g., Tableau, Power BI).
• Proficiency with web and campaign analytics tools (CTM, Google Analytics 4, Adobe Analytics, Google Ads, Meta Ads Manager, etc.)
• Experience using Salesforce, HubSpot or CRM system to measure campaign success and marketing effectiveness
• Experience with tag management systems (Google Tag Manager)

Work Schedule

• Monday to Friday: 8 AM - 5 PM EST

Equipment Requirements

For PC Users:

• A modern processor (Intel Core i5 or AMD Ryzen 5 from the last few years)
• Windows 11 (kept up to date)

For Mac Users

• A modern processor (Apple M1 chip or a recent Intel Core i5)
• A recent macOS (Ventura or newer)

For Everyone

• At least 8 GB of memory (RAM) to run applications smoothly
• A fast hard drive with sufficient available storage

How You'll Benefit

Lisinski Law Firm provides a comprehensive benefits package that supports the diverse needs of our employees and their families. We recognize the importance of health and well-being and are committed to fostering an environment where every team member can feel and perform at their best.

• Paid Time Off (PTO) – including vacation, sick leave, and personal days, consistent with the local country’s requirements.
• Locally aligned health benefits – such as medical, dental, vision, disability, and other required national benefits aligned to local laws and norms.
• Local payroll in native currency – with all taxes, social contributions, and statutory benefits automatically calculated and handled.
• Retirement or pension contributions – based on each country’s legal and cultural standards.
• Employee support and compliance protection – including access to local HR experts for questions about laws, culture, or benefits.