Demand Generation Manager

Booth; Colombia; On-site; COP 60,000,000 - 90,000,000; Full time

Benefits offered by this job

Prepaid Medicine

Life Insurance

Birthday Day Off

Indefinite-Term Labor Contract

Job summary

Booth is a revenue operations consulting firm serving multi-location mid-market services organizations. We seek an experienced marketer to own demand generation, run webinars and events, and produce client success stories using HubSpot and AI tools (Claude, Gemini, HubSpot AI).

This role requires high autonomy and the ability to adapt plans to improve results. You will support outbound campaigns in HubSpot for a small sales team, update website content, and repurpose content from podcasts and

Qualifications

• 5+ years of marketing experience, ideally in an agency or lean team environment.
• Hands-on HubSpot experience. You know campaigns, sequences, the AI tools, and reporting.
• AI-forward mindset. Actively using and experimenting with AI tools in your work (Claude, Gemini, HubSpot AI).
• Enjoy working independently with minimal day-to-day oversight.
• Ability to turn rough ideas into actionable campaigns, events, or webinars with limited direction.

Responsibilities

• Demand generation across channels.
• Plan, promote, and execute webinars and in-person events.
• Produce client success stories and case studies.
• Engage on social media and extend pre-scheduled content.
• Update website content, offers, and AEO updates.
• Repurpose content from podcasts and newsletters.

Skills

Marketing experience

HubSpot

AI tools usage

Tools

Claude

Gemini

HubSpot AI

Job description

Our client is a revenue operations consulting firm for mid-market sized services organizations with a multi-location operating model. This includes roll-up businesses often backed by PE, franchises, AEC (architecture, engineering, and construction companies), and national nonprofits. The primary similarity between them all is that they operate from more than one location, where the revenue operations between people, process, data, and technology is more complex than a one-location business.

The company is tier HubSpot Solutions partner that operates at the upmarket end of the ecosystem: enterprise-scale CRM architectures, complex integrations, AI revenue solutions, multi-phase implementations, and continuous optimization of our clients’ revenue systems. The main priority for this role is to build pipeline.

You'll be handed a solid plan, a pre-scheduled content calendar, clear documentation and supporting AI (HubSpot Agents, Claude projects and Cowork skills) to speed up execution. What we need from you is someone who can hit the ground running, exercise good judgment, improve what’s already planned and work with a high degree of independence.

This is a great fit if you're an experienced marketer with demand gen skills and also enjoys variety, works well without oversight, and loves finding smarter ways to get things done.

What You’ll Own

• Demand generation
• Webinar and in-person event planning, set up and promotion
• Client success story production
• Social media engagement, resharing, and additional posts beyond the pre-scheduled calendar
• Website content updates, including new articles, updated offers and AEO updates
• Content repurposing from our podcast and newsletters
• Supporting the sales team’s outbound campaign execution in HubSpot (we currently have 2 sales people)

What You Won't Need To Do

• Build strategy from scratch. The direction is set and documented.
• Manage our podcast. Our team handles that independently, but may need occasional support.
• Attend a heavy meeting schedule. This role is execution-focused.

How You Work

• You don't need hand-holding.
• You can execute an existing plan and bring forward ideas to improve it.
• You're comfortable using AI and already using it to work smarter.
• You treat an existing marketing program with the same care you'd give your own.

Requirements

• 5+ years of marketing experience, ideally in an agency or lean team environment.
• Hands-on HubSpot experience. You know your way around campaigns, sequences, the AI tools, and reporting.
• AI-forward mindset. You're actively using and experimenting with AI tools in your work, not just aware of them. (Today, our main AI tools are Claude, Gemini, and HubSpot AI.)
• Enjoy working independently with minimal day-to-day oversight.
• Ability to bring ideas to life. You can take a rough idea and turn it into an actionable plan for a new campaign, event, or webinar with limited direction.

Nice to Have

• Experience in B2B professional services.
• Outbound or ABM experience.

Who Thrives Here

We are an outcome-focused team of builders who value continuous iteration. You must be high-agency, proactive, and self-directed, comfortable filling gaps without a full playbook. Success is measured by your impact and results, requiring resilience and adaptability as things shift. If you need explicit direction for every decision, this isn't the right fit.

• Prepaid Medicine: Your health is our priority!
• Life Insurance: Peace of mind for you and your loved ones!
• Birthday Day Off: Celebrate your special day YOUR way!
• Indefinite-Term Labor Contract: Stability and all legal benefits included!