HubSpot Marketing Automation Specialist

SR Pro Marketing - RevOps and AI Automation; Colombia; On-site; COP 82,386,000 - 98,683,000; Full time

Benefits offered by this job

Vacation days

Holidays

Sick days

Job summary

SR PRO is seeking a HubSpot Marketing Automation Specialist to lead client marketing automation initiatives, working closely with North America and EMEA teams. You will design and optimize complex workflows, emails, and customer journeys end-to-end

Applicants must have hands-on HubSpot Marketing Hub experience, at least one HubSpot certification, strong English, and B2B/SaaS familiarity. Colombia-based role with US time-zone overlap.

Qualifications

• 3+ years hands-on marketing automation experience with HubSpot Marketing Hub.
• Advanced HubSpot proficiency; HubSpot Sales Hub knowledge a plus.
• Experience with multi-channel campaigns and lifecycle marketing.
• B2B and SaaS familiarity; certifications preferred.

Responsibilities

• Design, build, and manage complex HubSpot workflows and journeys.
• Own lead scoring models and lifecycle segmentation.
• Collaborate with sales, content, product, and data teams to align messaging.
• Guide junior teammates and contractors; maintain governance and data quality.

Skills

HubSpot Marketing Hub

Lead scoring

Lifecycle stages

HubSpot certifications

B2B experience

English proficiency

HTML/CSS for email

Tools

HubSpot Sales Hub

Salesforce Marketing Cloud

Marketo

Pardot

Job description

• 3+ years of hands-on marketing automation experience, building in HubSpot Marketing Hub yourself: workflows, lead scoring, lists, and lifecycle stages
• At least one HubSpot certification
• B2B experience
• Professional English, written and spoken
• Based in Colombia (we can't consider applicants located outside Colombia)

If you haven't personally built HubSpot workflows, this role isn't the right fit.

ABOUT SR PRO

SR PRO is a global B2B Revenue Operations and Growth Consulting agency supporting enterprise clients across the US and EMEA. We specialize in RevOps strategy, HubSpot architecture, GTM execution, automation, and revenue acceleration.

Alongside our client work, we build and maintain a portfolio of our own SaaS products (including Bizman, SmartCal, SMT, and others) that we operate, sell, and continuously improve.

We are hiring a HubSpot Marketing Automation Specialist to lead the execution and optimization of our clients' marketing automation initiatives, working closely with our North America and EMEA teams.

This is not a set-it-and-forget-it role. It's a role for someone who owns the automation engine end to end and keeps improving it.

THE ROLE

Working hands-on in HubSpot, you will design, build, and manage the automated workflows, email sequences, and customer journey programs that power demand generation for our clients.

You will work under the guidance of one of our Team Leads and collaborate daily with sales, content, product, and data teams to keep messaging and performance consistent across campaigns.

You may also guide junior team members and contractors, sharing best practices and helping raise the bar on how the team executes automation.

WORKING HOURS

Most of our clients are in US time zones. You'll work Colombia business hours, which overlap well with US Eastern Time, with some afternoon flexibility to overlap with US Pacific Time clients when needed.

CORE RESPONSIBILITIES

Campaign and Workflow Execution

• Design, build, and manage complex automated workflows, email sequences, and customer journey programs
• Own lead scoring models and continuously refine lifecycle segmentation to improve MQL quality and conversion rates
• Evaluate and implement new tools, features, and technologies to improve automation capabilities and performance

Cross-Functional Collaboration

• Collaborate with sales, content, product, and data teams to ensure consistent messaging and performance across campaigns
• Ensure seamless integration and alignment between CRM systems and marketing automation platforms

Analytics and Governance

• Analyze campaign performance and provide actionable insights to optimize engagement, conversion, and ROI
• Champion data accuracy, compliance, and governance within marketing systems (e.g., GDPR, CAN-SPAM)
• Guide junior team members or external contractors by sharing best practices, training, and mentoring

REQUIRED EXPERIENCE AND SKILLS

• 3+ years of hands-on marketing automation experience, including building in HubSpot Marketing Hub yourself
• Advanced, hands-on proficiency in HubSpot (required). Experience with Marketo, Salesforce Marketing Cloud, or Pardot is a plus
• Working knowledge of HubSpot Sales Hub: pipelines, sequences, and CRM properties
• Solid experience managing large-scale, multi-step campaigns and customer journeys
• Strong understanding of CRM systems, integrations, and data structures (e.g., Salesforce, Dynamics)
• Hands-on use of AI tools (Claude, ChatGPT, or similar) in your day-to-day work
• Proven ability to translate data into insights and strategy adjustments
• Strong project management and stakeholder communication skills
• Fluent English, written and spoken
• Familiarity with HTML/CSS for email templates is a plus
• B2B experience; SaaS experience is a plus

NICE TO HAVE

• Additional certifications in Marketo or Salesforce Marketing Cloud
• Familiarity with customer journey mapping, behavioral triggers, and funnel optimization
• Experience managing or mentoring junior team members
• Understanding of lead attribution modeling and revenue tracking
• Knowledge of Google Analytics, Looker, Tableau, or other BI tools

WHAT SUCCESS LOOKS LIKE IN YOUR FIRST 6 MONTHS

• You have fully mapped and taken ownership of your clients' automation stacks, workflows, and lead scoring models
• MQL quality and conversion rates show measurable improvement against your baseline
• Sales and marketing stakeholders trust your reporting and act on your recommendations
• Junior team members or contractors you support are executing with less oversight from you
• You proactively flag governance or data-quality issues before they become client-facing problems

COMPENSATION

• Starting at US$2,500 per month, plus additional compensation based on targets
• A clear growth path based on performance and contribution
• Vacation days, holidays, and sick days

PERSONALITY FIT

We are not looking for someone who runs workflows on autopilot and waits for instructions. You must be:

• Extremely proactive and comfortable owning a system end to end
• Comfortable pushing back and challenging requirements when they don't make sense
• Analytical, with a habit of turning data into clear next steps
• Curious about AI and quick to adopt new tools that make your work better
• A natural mentor, patient enough to bring junior teammates along
• Comfortable communicating in English with clients, sales, and leadership across time zones

LONG-TERM OPPORTUNITY

This role has a growth path. Strong performance can lead to:

• Ownership of marketing automation strategy across a portfolio of clients
• Leadership of a small marketing operations squad within SR PRO
• Direct influence on the automation and RevOps tooling direction across our client base

HIRING PROCESS

Three conversations: an intro with our People and Operations team, a conversation with your future Team Lead, and a final conversation with our CEO.