Data Analysis Specialist

Publicis Groupe; Bogotá; Presencial; COP 90.000.000 - 150.000.000; Jornada completa

Descripción de la vacante

Publicis Groupe in Bogotá seeks a Senior Data Analyst – Digital Media to drive data-driven decisions across digital channels. You will leverage Datorama and cross-channel reporting to ensure data quality and actionable insights, collaborating with media teams and clients.

The ideal candidate has 7+ years in data analytics or BI, strong Excel skills, experience with MMM/MTA, and fluency in English (B2+ to C1). This role offers exposure to global campaigns and advanced analytics tooling.

Formación

• 7+ years in Data Analytics, Digital Media Analytics, BI or related field.
• Strong knowledge of Digital Media and advertising platforms.
• Hands-on experience with Datorama.
• Proven experience with Cross-Channel Reporting.
• Experience with MMM and/or MTA.
• Strong data QA and validation experience.
• Advanced or strong Excel skills.
• Experience with multiple digital media platforms and data sources.
• Fluent English: B2+ to C1.

Conocimientos

Digital media analytics

Cross-channel reporting

Data QA and validation

Excel

English proficiency (B2+ to C1)

Analytical thinking

Strategic data interpretation

Herramientas

Datorama

Descripción del empleo

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

We are looking for a Senior Data Analyst – Digital Media to join our team and support data-driven decision-making across digital media channels. The ideal candidate has strong expertise in digital media analytics, cross-channel reporting, and data quality, with hands-on experience working with Datorama and digital platforms.

Qualifications

• 7+ years of experience in Data Analytics, Digital Media Analytics, Business Intelligence, or a related field.
• Strong knowledge of Digital Media and digital advertising platforms.
• Hands-on experience with Datorama.
• Proven experience with Cross-Channel Reporting.
• Experience with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA).
• Strong experience with data QA and validation.
• Advanced or strong Excel skills.
• Experience working with multiple digital media platforms and data sources.
• Strong analytical and problem-solving skills.
• English B2+ - C1