Creative Strategist - Fully Remote, Data-Driven Growth

Lilo Social; Colombia; Presencial; COP 190.821.000 - 286.232.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Generous Time Off

Fully Remote

Competitive Salary

Descripción de la vacante

Lilo Social is seeking a Creative Strategist to lead performance-driven creative strategy across direct-to-consumer brands. You’ll own the end-to-end creative testing engine—from research to briefs, storyboards, CRO ideas, and iteration—working with design, video, media buying, and client teams to set direction and build repeatable growth roadmaps.

Success means a repeatable testing system, measurable performance improvements, and strong client trust through data-backed recommendations and

Formación

• 1–2 years of ecommerce or performance marketing experience.
• Proven paid social strategy experience with Meta Ads.
• Strong copywriting across formats and clear creative direction.
• Hands-on experience with creative testing and analytics.
• Ability to guide design/video teams and translate data into actions.

Responsabilidades

• Lead research and insights to identify winning angles and positioning.
• Own structured creative testing roadmaps with hypotheses and tests.
• Create world-class briefs for designers and editors with hooks and specs.
• Direct performance storytelling across the customer journey from awareness to purchase.
• Develop production guidance, shot lists, and video scripts for performance.
• Manage creator relationships to deliver on-brief, performance-focused content.
• Write high-performing ad copy including primary text and headlines.
• Collaborate on landing page testing and messaging updates for CRO.
• Track performance by concept/angle and report insights to teams.
• Develop inspiration boards and monitor market trends.
• Lead copy across paid ads for in-ad copy and variations.

Conocimientos

Ecommerce experience

Paid social strategy

Meta Ads

Copywriting

Creative testing

Data-driven decisions

Client communication

Cross-functional collaboration

Herramientas

Meta Ads Manager

Shopify

Google Analytics

Figma

Motion

Slack

Asana

Notion

Descripción del empleo

Lilo Social is seeking a Creative Strategist to lead performance-driven creative strategy across direct-to-consumer brands. You’ll own the end-to-end creative testing engine—from research to briefs, storyboards, CRO ideas, and iteration—working with design, video, media buying, and client teams to set direction and build repeatable growth roadmaps.

Success means a repeatable testing system, measurable performance improvements, and strong client trust through data-backed recommendations and