Creative Strategist

Black Propeller; Colombia; Híbrido; COP 36.000.000 - 72.000.000; Jornada completa

Descripción de la vacante

Black Propeller in Colombia is seeking a Creative Strategist to bridge Paid Media and Creative, translating campaign data into high-performing creative. This hybrid role combines strategy and hands-on execution, defining what should be made and helping bring it to life by creating assets or partnering with global designers.

You will translate goals into creative briefs, analyze performance, and own the workflow from brief to launch, collaborating with media and design teams to deliver assets at

Formación

• 3-5 years in creative strategy, graphic design, or performance advertising.
• Strong understanding of paid media platforms (Meta, TikTok, Google Ads).
• Experience using performance data to guide creative decisions.
• Excellent communication and organizational skills.

Responsabilidades

• Translate campaign goals and performance data into clear, actionable creative strategies.
• Concept and brief ad creative and landing page experiences across paid channels.
• Analyze performance (CTR, CVR, ROAS) to identify insights and testing opportunities.
• Create or iterate on assets (static, video, landing pages) when needed.
• Collaborate with global design resources to execute and deliver creative at scale.
• Own the creative workflow from brief -> production -> QA -> launch.
• Support and execute A/B testing to continuously improve performance.
• Present insights, results, and recommendations to internal teams and clients.

Conocimientos

Creative strategy

Graphic design

Performance advertising

Paid media platforms

Data-driven decision making

Communication

Organization

Herramientas

Figma

Adobe Creative Suite

Canva

Motion

Prism

Monday.com

Descripción del empleo

The Creative Strategist bridges Paid Media and Creative, turning campaign data and audience

insights into high-performing creative. This is a hybrid strategy + execution role where you’ll

define what should be made and help bring it to life, either by creating assets yourself or

partnering with global designers to execute quickly and effectively.

Key Responsibilities

• Translate campaign goals and performance data into clear, actionable creative strategies


• Concept and brief ad creative and landing page experiences across paid channels


• Analyze performance (CTR, CVR, ROAS) to identify insights and testing opportunities


• Create or iterate on assets (static, video, landing pages) when needed


• Collaborate with global design resources to execute and deliver creative at scale


• Own the creative workflow from brief -> production -> QA -> launch


• Support and execute A/B testing to continuously improve performance


• Present insights, results, and recommendations to internal teams and clients

Qualifications

• 3-5 years in creative strategy, graphic design, or performance advertising


• Strong understanding of paid media platforms (Meta, TikTok, Google Ads)


• Experience using performance data to guide creative decisions


• Excellent communication and organizational skills

Bonus:

• Experience working with remote or global teams

Technical Skills

• Proficiency in design tools (Figma, Adobe Creative Suite, Canva, or similar)


• Experience with creative analytics tools (Motion, Prism, or similar)


• Strong understanding of performance metrics and testing frameworks


• Comfortable working in project management tools (Monday.com or similar)

Preferred:

• Proficiency with advertising and analytics platforms (Meta Ads Manager, Google Ads,


• Familiarity with landing page platforms (Unbounce, Webflow, etc.)


• Basic video editing and creative production capabilities

Core Competencies

• Strategic + data-driven thinker


• Collaborative and proactive


• Comfortable balancing strategy with hands-on execution

Success in This Role Looks Like

• Creative consistently improves campaign performance


• High volume of thoughtful, data-backed creative tests


• Reliable delivery of high-quality assets (self-created or delegated)


• Strong collaboration across media and design teams