Creative Strategist for a DTC Brand (US-based/Remote)

Paired; Colombia; Remote; COP 60,000,000 - 120,000,000; Full time

Job summary

Paired seeks a Performance Creative Strategist to scale a premium DTC kitchen knives and kitchenware brand. You’ll own the creative process from ideation to execution, crafting high-converting concepts, writing direct-response copy, and producing static and video creatives with AI tools.

You’ll collaborate with the marketing team, optimize campaigns on Meta platforms, and use performance data to improve ROAS while staying fast and hands-on in a dynamic DTC environment.

Qualifications

• Proven experience developing performance creatives for DTC/eCommerce brands.
• Strong copywriting skills for direct-response advertising.
• Hands-on experience using AI tools to create static and video creatives.
• Understanding of paid social advertising, especially Meta platforms.
• Ability to independently execute creative ideas, not just write briefs.

Responsibilities

• Develop performance-focused creative concepts for paid social campaigns.
• Write compelling ad copy and messaging tailored for DTC audiences.
• Create static and video ad creatives using AI tools from concept to execution.
• Produce multiple creative variations for testing and optimization.
• Develop creative strategies based on customer insights and performance data.
• Collaborate with the marketing team to continuously improve creative performance.
• Stay up to date with emerging AI creative tools and performance marketing trends.
• Take ownership of the creative process from ideation through final execution.

Skills

Performance marketing

Copywriting

AI tools

Meta advertising

Creative ideation

Tools

AI tools

Meta Ads Manager

Job description

We're looking for a Performance Creative Strategist to help scale a premium DTC kitchen knives and kitchenware brand generating approximately $28–30M in annual revenue. This is a hands‑on role for someone who doesn't just develop creative ideas, they bring them to life. You'll be responsible for creating high‑converting performance marketing concepts, writing compelling ad copy, and producing creatives using AI‑powered tools. If you're passionate about DTC marketing, performance creative, and leveraging AI to move fast, we'd love to hear from you.

Responsibilities

• Develop performance-focused creative concepts for paid social campaigns
• Write compelling ad copy and messaging tailored for DTC audiences
• Create static and video ad creatives using AI tools from concept to execution
• Produce multiple creative variations for testing and optimization
• Develop creative strategies based on customer insights and performance data
• Collaborate with the marketing team to continuously improve creative performance
• Stay up to date with emerging AI creative tools and performance marketing trends
• Take ownership of the creative process from ideation through final execution

Requirements

• Proven experience developing performance creatives for DTC or eCommerce brands
• Strong understanding of paid social advertising, particularly Meta platforms
• Hands‑on experience using AI tools to create both static and video creatives
• Ability to independently execute creative ideas—not just write briefs for others
• Strong copywriting skills for direct-response advertising
• Understanding of performance marketing metrics such as CTR, CPA, ROAS, and conversion rate
• Highly creative with strong attention to detail
• Ability to work independently in a fast‑paced environment

Originally posted on Himalayas