Brand Marketing Analyst: Data-Driven Growth & Impact

Opella; Bogotá; On-site; COP 30,000,000 - 60,000,000; Full time

Job summary

Opella is the self-care challenger with a broad OTC portfolio. We’re seeking a Brand Marketing Analyst to apply analytical thinking and curiosity to shape how health is simpler, smarter and more human.

You will support regional marketing plans, analyze market indicators, coordinate with cross‑functional teams and distributors, and help manage digital campaigns and budgets to drive local growth with impact.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 2 years of experience in Marketing, Brand Management, or similar roles.
• Strong analytical skills to interpret market data and indicators.
• Excellent organizational and stakeholder management abilities.
• Collaborative mindset with cross-functional experience.
• Exposure to digital marketing and budget tracking is desirable.
• Advanced English proficiency.

Responsibilities

• Support regional marketing plans to drive sales and market share objectives.
• Collect, analyze, and track key indicators such as market data, prescriptions, sell-in, sell-through and inventory days.
• Coordinate with Commercial, Trade and Supply teams, and external distributors for campaigns and availability.
• Assist Medical team in planning and implementing medical strategy activities.
• Develop and monitor digital marketing activities with internal media team and external agencies.
• Provide operational and analytical support for pre-launch and post-launch activities.
• Track budgets and assist in allocating resources for local initiatives.

Skills

Analytical skills

Cross-functional teamwork

Digital marketing exposure

Budget tracking exposure

Advanced English proficiency

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Job description

Opella is the self-care challenger with a broad OTC portfolio. We’re seeking a Brand Marketing Analyst to apply analytical thinking and curiosity to shape how health is simpler, smarter and more human.

You will support regional marketing plans, analyze market indicators, coordinate with cross‑functional teams and distributors, and help manage digital campaigns and budgets to drive local growth with impact.