Allegra Brand Marketing Analyst

Opella Healthcare Group; Puerto Bogotá; On-site; COP 141,983,000 - 189,310,000; Full time

Job summary

Opella Healthcare Group is seeking a Brand Marketing Analyst to shape our self-care brands. You’ll apply your analytical mindset to support regional marketing plans, track performance and help ensure consistency in brand positioning across markets.

Collaborating with Commercial, Trade, Supply, Medical and external agencies, you’ll monitor budgets, coordinate launches, and contribute to digital marketing initiatives while advancing sustainability and social impact in line with Opella’s values.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 2 years of experience in Marketing, Brand Management, Commercial Marketing, or similar roles.
• Strong analytical skills for interpreting market performance, prescriptions, sales and inventory.
• Advanced English proficiency.

Responsibilities

• Support the execution of regional marketing plans to contribute to sales and market share objectives.
• Collect, analyze and track key business indicators, including market data, prescription trends, sell-in, sell-through and inventory days.
• Coordinate with Commercial, Trade and Supply teams, as well as external distributors, to help ensure product availability and the execution of campaigns and market activities.
• Support the Medical team in the planning and implementation of medical strategy activities.
• Assist with the development and monitoring of digital marketing activities in coordination with the internal media team and external agencies.
• Provide operational and analytical support for pre-marketing activities, product launches and post-launch follow-up.
• Track promotional and media budgets and support the effective allocation and control of resources for local initiatives.

Skills

Analytical skills

Cross-functional collaboration

Advanced English

Education

Bachelor’s degree in Marketing/Business Administration or related field

Job description

Brand Marketing AnalystYou’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need talented professionals ready to shape what’s next. As a Brand Marketing Analyst, you’ll bring your analytical skills, curiosity and drive to make health simpler, smarter and more human.About the job:Support the execution and analysis of brand and marketing initiatives, helping maintain consistent brand positioning and contributing to growth aligned with local business priorities.Support initiatives that strengthen our brands and contribute to business growth.Collaborate with experienced colleagues while continuing to build your marketing capabilities.Bring purpose into everyday work by considering sustainability, access and social impact.Apply the challenger mindset: question complexity, act with integrity and make things radically simple.Contribute to an ambitious, collaborative culture focused on recognition and belonging.Main responsibilities:Support the execution of regional marketing plans to contribute to sales and market share objectives.Collect, analyze and track key business indicators, including market data, prescription trends, sell-in, sell-through and inventory days, to support local decision-making.Coordinate with Commercial, Trade and Supply teams, as well as external distributors, to help ensure product availability and the execution of campaigns and market activities.Support the Medical team in the planning and implementation of medical strategy activities.Assist with the development and monitoring of digital marketing activities in coordination with the internal media team and external agencies.Provide operational and analytical support for pre-marketing activities, product launches and post-launch follow-up.Track promotional and media budgets and support the effective allocation and control of resources for local initiatives.About you:Bachelor’s degree in Marketing, Business Administration, or a related field.At least 2 years of experience in Marketing, Brand Management, Commercial Marketing, or similar roles.Strong analytical skills, with the ability to interpret business indicators such as market performance, prescriptions, sales, and inventory.Strong organizational and follow-up skills, with the ability to manage multiple activities and stakeholders.Collaborative mindset and ability to work effectively with cross-functional teams, distributors, and external agencies.Exposure to digital marketing, product launches, medical marketing activities, and budget tracking is desirable.Advanced English proficiency.This is more than the next step in your career, it’s a chance to contribute to change and help reinvent self-care for the world. If you’re ready to learn, collaborate and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.About Us:Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com .