Marketing Manager Platzi

Platzi; Bogotá; Remote; COP 90,000,000 - 140,000,000; Full time

Benefits offered by this job

Hardware provided

Books on Kindle

Maternity/Paternity leave

Option pool/Equity

Vacation 15 days

Online therapy

Team syncs in person

Platzi Villa retreat

Job summary

Platzi is seeking a seasoned Brand and Marketing leader to define and drive the brand platform across channels, including social, YouTube, CRM, and events. You will lead a small team to ensure a coherent Voice and strategy from founders to experts, with a focus on growing the brand in Mexico and across Latin America.

You will own brand health metrics, strategy for company storytelling, and collaborate with global teams in a mostly remote environment, with offices in Bogotá, Medellín and Mexico

Qualifications

• 5+ years in brand and marketing.
• A full marketing view beyond social media.
• Team leadership and strong creative judgment.
• Knowledge of local market, culture, media and audience.
• English B2 or above (mandatory).

Responsibilities

• Define the brand platform: purpose, positioning, personality and tone of voice.
• Ensure coherence across channels and partnerships; manage agency relations.
• Lead the social media and content team (4 people) and set strategy and standards.
• Own YouTube strategy and optimize the platform.
• Grow personal brands of founders, teachers and experts; integrate into the brand plan.
• Own the brand story for companies and oversee brand health metrics.
• Own numbers: awareness, recall, share of voice, reach, traffic and registrations for major moments.
• Grow Platzi brand presence in Mexico.

Skills

Brand management

Marketing leadership

Market knowledge Colombia/Mexico

Creative judgment

English proficiency

Job description

About us

Platzi is the largest technology school in the Hispanic world with over 6 million students and 4,000 companies trusting us to deliver effective online education. Our mission is to make Latin America a technology superpower. We do it by training companies and individuals in areas such as AI, Cybersecurity, English, Programming and Leadership.

As an industry leader, our presence is highlighted by our massive and fanatic community, extensive press coverage and a daily stream of success stories from students. We operate mostly remote, with key offices in Bogotá, Medellín and Mexico City.

Description

• Define the brand platform: purpose, positioning, personality and tone of voice. Turn it into guidelines the whole company can use. The words come first and the visual follows from them.
• Keep every channel coherent: organic social, YouTube, paid, CRM, web, events, PR and partnerships all have to sound like one brand. Same for traditional media (OOH, radio, TV) if we open it. You own the agency relationships and you represent Platzi outside.
• Lead the social media and content team (4 people): set the strategy and the standard.
• Own YouTube strategy: we have one of the largest channels in the region. You need to understand it deeply and make it better.
• Grow the personal brands of our internal voices: founders, teachers and experts. This should be a real part of the brand plan, not something that happens by accident.
• Own the brand story for companies
• Own the numbers: brand health (awareness, recall, share of voice), reach, traffic, and registrations for our big moments.
• México: grow the Platzi brand to a household name.

Qualifications

• 5 or more years in brand and marketing,.
• Proven experience taking a new or small brand to a known one in Colombia & Mexico, where you live today.
• A full marketing view, not only social media.
• Team leadership and strong creative judgment.
• You know the local market from the inside: its culture, its media and its audience.
• English B2 or above (mandatory)

Hardware

With Platzi's help, you will have 100% of the necessary work tools such as a laptop, smartphone, desk, ergonomic chair, monitor, and other accessories.

Books

We provide you with all the books you need to grow professionally on Kindle, and we give you the Kindle too.

Maternity/Paternity Leave

At Platzi, we believe in gender equity and the importance of parents in the upbringing and care of their children. We make this a reality for new mothers and fathers through extended maternity and paternity leave.

Option Pool

All members of the Platzi Team have the opportunity to own a part of Platzi and have company shares.

Vacation

You have 15 days of vacation per year regardless of the country you are in, starting from the moment you join the team.

Online Therapy

We care about your emotional health by covering the first four online therapy sessions with specialized companies.

Team Syncs

Although we are in different parts of the world, Platzi teams meet in person during the year to exchange ideas, build, and strengthen bonds.

Villa Platzi

Every year, the entire team gathers somewhere in the world for a week to meet face-to-face, get to know each other, have interesting discussions, and plan ambitious projects.