B2B Social Media Strategist for Lead Gen

MOVE Your Biz; Bogotá; On-site; COP 28,759,000 - 30,736,000; Full time

Benefits offered by this job

Competitive salary

Strong support system

Salary increase starting in your first

Health benefit ($30/month)

Training materials for upskilling are

Paid holiday leave (depending on the</

Paid sick leave (sick leave cashable)

Paid planned leaves

Internet Allowance ($25/month)

Job summary

MOVE Your Business is seeking a creative Social Media Specialist to manage and grow social channels for Geraci LLP, a US-based private lenders law firm. You will develop integrated B2B campaigns, create copy and visuals, and optimize engagement across LinkedIn, Facebook, Instagram and YouTube.

You will independently plan campaigns, manage calendars, analyze performance, and generate leads while collaborating with marketing and creative teams.

Qualifications

• Proven experience in B2B social media marketing, especially LinkedIn, Facebook, Instagram, YouTube.
• Strong copywriting, storytelling, and design skills using Canva or Adobe Creative Suite.
• Experience planning and managing integrated social campaigns, calendars, and scheduling tools.
• Solid understanding of trends, engagement, and audience-building across platforms.
• Knowledge of A/B testing, analytics, and lead generation strategies.
• Highly organized, proactive, and able to manage multiple accounts with minimal supervision.
• Two professional references and a valid criminal background check within the last 60 days are required for all successful applicants.
• Intake paperwork including tax identification number is required before onboarding.

Responsibilities

• Develop and execute integrated B2B social media campaigns that drive engagement and generate leads.
• Independently create copy, graphics, carousels, and video content using existing assets.
• Repurpose content across platforms while keeping messaging consistent.
• Stay updated on social trends, formats, and best practices including collaboration tools.
• Create and manage content calendars with a minimum of 3 posts per week per channel.
• Monitor performance and adjust based on engagement and analytics.
• Engage with audiences and build relationships with potential clients and industry professionals.
• Collaborate with marketing and creative teams to align campaigns with brand guidelines.

Skills

B2B marketing

LinkedIn marketing

Social media management

Copywriting

Graphic design basics

Tools

Canva

Adobe Creative Suite

Job description

MOVE Your Business is seeking a creative Social Media Specialist to manage and grow social channels for Geraci LLP, a US-based private lenders law firm. You will develop integrated B2B campaigns, create copy and visuals, and optimize engagement across LinkedIn, Facebook, Instagram and YouTube.

You will independently plan campaigns, manage calendars, analyze performance, and generate leads while collaborating with marketing and creative teams.