B2B Growth Architect: Demand Gen & Brand Leader

Anônimo; Colombia; Presencial; COP 89.280.000 - 156.240.000; Jornada completa

Descripción de la vacante

Anônimo is seeking a Growth Marketing Manager to drive demand generation and B2B branding across LATAM, Brazil, and other markets. You will build a dedicated marketing engine that delivers qualified opportunities and aligns with business results.

The role is a builder position reporting to the B2B VP, collaborating with Sales and Corporate Customer Service to ensure marketing outcomes translate to revenue and growth.

Formación

• 6+ years in B2B marketing, demand generation, growth, or performance marketing, with 3+ years in B2B demand generation.
• Proven ability to drive pipeline and measurable business results.
• Experience building and scaling multi-channel demand engines across LATAM.
• Strong English skills, with multi-country operation exposure a plus.

Responsabilidades

• Design and execute the demand generation strategy for the B2B business across LATAM, Brazil, and other markets.
• Build and scale inbound marketing channels and support outbound activity with BD teams.
• Lead and grow the B2B brand with differentiated, commercial positioning.
• Develop conversion mechanisms from the B2C base into B2B opportunities.
• Collaborate with Sales, Partnerships, and Operations to align marketing with the sales cycle.
• Define and track funnel metrics (MQL, SQL, cost per opportunity, conversion rates).
• Create content and sales enablement materials for corporate decision-makers.
• Manage the B2B marketing budget and report results to the VP.

Conocimientos

B2B marketing

Demand generation

Growth marketing

Performance marketing

LinkedIn Ads

Google Ads/SEM

Marketing automation tools

Funnel analytics

Cross-functional collaboration

Commercial mindset

Herramientas

LinkedIn Ads

Google Ads/SEM

Marketing automation tools

Funnel analytics

Descripción del empleo

Anônimo is seeking a Growth Marketing Manager to drive demand generation and B2B branding across LATAM, Brazil, and other markets. You will build a dedicated marketing engine that delivers qualified opportunities and aligns with business results.

The role is a builder position reporting to the B2B VP, collaborating with Sales and Corporate Customer Service to ensure marketing outcomes translate to revenue and growth.