B2B Digital Advertising Sales Team Lead

Entrepreneur Cooperative; Bogotá ciudad; Presencial; COP 60.934.000 - 72.986.000; Jornada completa

Descripción de la vacante

Entrepreneur Cooperative in Bogotá, Colombia is seeking a B2B Digital Advertising Sales Team Lead to guide a team of about 10 sales representatives across the U.S. and Canada. The role emphasizes consultative selling, coaching, pipeline management, and performance optimization.

The ideal candidate has at least 1 year of direct B2B team leadership and experience in digital advertising or marketing, with strong English skills and on-site work in Bogotá.

Formación

• 1+ year of direct B2B sales team leadership.
• Experience in digital advertising sales or marketing.
• Experience with prospecting and consultative selling.
• Experience managing a B2B sales pipeline.
• Experience using CRM reporting to monitor sales activity.

Responsabilidades

• Directly manage and coach approximately 10 Sales Representatives.
• Provide structured feedback on customer calls and sales interactions.
• Develop individual action plans based on performance gaps.
• Coach on consultative selling, discovery, and opportunity management.
• Monitor performance and implement corrective actions.

Conocimientos

Team leadership

B2+ English

Digital advertising knowledge

CRM reporting

Coaching

Herramientas

CRM software

Descripción del empleo

B2B Digital Advertising Sales Team Lead

Location: Bogotá, Colombia

Work Arrangement: On-Site

Employment Type: Full-Time Employee

Industry: Marketing & Advertising / Digital Advertising

Compensation: COP $6,000,000/month

Experience: 1+ Year of B2B Sales Team Leadership

English Proficiency: B2+ English Required

About the Company

Our client is a global organization providing digital business services to companies across multiple industries and markets.

The organization combines people, technology, processes, and data to support customer experience, sales, digital operations, and commercial solutions.

For this opportunity, the team supports advertisers across the U.S. and Canadian markets, helping customers navigate digital advertising solutions while improving acquisition, onboarding, retention, and account growth.

About the Role

We are looking for a B2B Digital Advertising Sales Team Lead to manage, coach, and develop a team of approximately 10 Sales Representatives supporting advertisers across the United States and Canada.

This is a hands‑on sales leadership role focused on consultative selling, pipeline generation, sales coaching, digital advertising, and performance management.

You will help representatives improve prospecting, qualification, customer conversations, advertising recommendations, onboarding, retention, and account growth.

The ideal candidate combines direct B2B sales leadership experience with practical knowledge of digital advertising sales or marketing and knows how to turn commercial and quality metrics into specific actions that improve team performance.

What You'll Do

Sales Leadership & Coaching

• Directly manage and coach approximately 10 Sales Representatives.


• Provide structured feedback on customer calls and sales interactions.


• Develop individual action plans based on performance gaps and development opportunities.


• Coach representatives on consultative selling, customer discovery, and opportunity management.


• Monitor individual and team performance and implement measurable corrective actions when needed.

Pipeline & Consultative Sales

• Drive prospecting, customer meetings, qualification, and follow‑up.


• Help the team build and maintain a healthy B2B sales pipeline.


• Support accurate opportunity management and forecasting.


• Coach representatives to uncover advertisers' business objectives, target audiences, budgets, decision‑making processes, timelines, and success measures.


• Help translate advertiser needs into appropriate advertising recommendations.


• Reinforce a consultative rather than purely transactional sales approach.

Performance & Account Growth

• Monitor key metrics including meeting rate, revenue, pipeline, forecast, and sales quality.


• Identify performance gaps and translate data into specific coaching actions.


• Review CRM activity and customer interactions to improve opportunity management and forecast accuracy.


• Support advertiser onboarding, retention, and account growth.


• Help maintain strong relationships with current and prospective advertisers.

Cross‑Functional Collaboration

• Partner with Quality, Training, and Operations teams to identify sales insights and performance opportunities.


• Translate insights into coaching and process improvements.


• Ensure the team follows established standards across customer interactions and sales activities.

Qualifications

Required Qualifications

• At least 1 year of direct team leadership experience in a B2B sales environment.


• At least 6 months of experience in digital advertising sales or marketing.


• Experience with prospecting and consultative selling.


• Experience managing a B2B sales pipeline.


• Experience using CRM reporting to monitor sales activity and opportunities.


• Previous experience coaching sales representatives.


• Ability to interpret commercial and quality metrics and turn them into clear actions.


• Strong understanding of customer qualification and needs discovery.


• Strong communication, coaching, and performance‑management skills.


• B2+ English proficiency or higher.


• Availability to work on‑site in Bogotá, Colombia.

How Success Is Measured

• Sales representatives consistently receive actionable coaching and performance feedback.


• The team maintains a healthy pipeline of qualified opportunities.


• Customer discovery conversations effectively identify advertiser needs and business objectives.


• Meeting rate, revenue, pipeline, forecast, and sales quality are actively monitored and improved.


• Performance gaps result in specific and measurable corrective actions.


• CRM activity supports accurate opportunity prioritization and forecasting.


• Advertiser onboarding, retention, and account growth are effectively supported.

Why Join Us?

• COP $6,000,000/month.


• Lead and develop a team of approximately 10 B2B sales professionals.


• Work directly within the digital advertising and marketing ecosystem.


• Support advertisers across the U.S. and Canadian markets.


• Develop expertise across sales coaching, pipeline management, forecasting, and performance optimization.


• Work in a data‑driven commercial environment where results can be measured and improved.

Important Notes

This is an on‑site position in Bogotá, Colombia and a people‑management role with responsibility for approximately 10 Sales Representatives.

Candidates must have at least 1 year of direct B2B sales team leadership experience, at least 6 months of digital advertising sales or marketing experience, and B2+ English proficiency.