Associate Director, Analytics and Insights

HugeInc; Colombia; Remote; COP 18,000,000 - 32,000,000; Full time

Job summary

Huge seeks an Associate Director of Analytics & Insights to lead measurement and optimization of digital assets, national media, and marketing programs. You will analyze data and derive insights to guide critical marketing decisions, partnering with strategy, creative, and program teams to improve performance.

You will manage a small analytics team, contribute to client deliverables, and develop materials for proposals and SOWs, while leveraging advanced analytics tools and platforms.

Qualifications

• Storytelling with data and clear communication.
• Demonstrated leadership empowering teams.
• Familiar with website, online advertising, social media analytics.
• Experience in test design (A/B, MVT) and statistics basics.
• Familiar with Sysomos and Radian6.
• Ability to craft reporting templates and presentation materials.

Responsibilities

• Partner with cross-disciplinary teams to deliver analytics recommendations.
• Manage a small team of analysts and oversee project budgets.
• Consult with clients on analytics platform selection and implementation.
• Develop analytics materials for pitches, RFIs, and SOWs.

Skills

Storytelling with data

Leadership

Statistical modeling

Segmentation

A/B testing

MVT

Web analytics

Advertising analytics

Presentation skills

Client partnership

Tools

Google Campaign Manager 360

Looker Studio

GA4

Adobe Analytics

Tableau

SQL

BigQuery

Sysomos

Radian6

Job description

Associate Director, Analytics and Insights

Colombia

Location: This position is remote within Colombia.

About Strategy.

At Huge, the Strategy craft is a multidisciplinary engine powered by elite strategists, product managers, marketing specialists, and insights experts. We sit at the intersection of business intelligence and innovation—unraveling complex business challenges to architect actionable, durable strategies that propel our clients forward. Moving beyond static decks and traditional consulting deliverables, our team directly bridges the gap between high-level management consulting and groundbreaking, transformational execution.

Our approach melds product and digital experience strategy with corporate growth, data consulting, and brand innovation. We cultivate deeply collaborative, C-level client partnerships that culminate in out

Huge is looking for an Associate Director of Analytics & Insights to join the Strategy team. In this role, you willbe responsible for the measurement and optimization of high-profile digital assets (site and mobile app) as well as national media and marketing programs. You will analyze data and develop insights around digital advertising and user engagement in order to inform critical marketing decisions. You’ll partner closely with internal strategy, creative, and program teams as well as clients to ensure that our teams are optimizing creatives frequently and measuring success.

What you'll be doing.

• Partnering closely with other creative, strategy, planning, and technology disciplines teams to make actionable client recommendations to sell in additional engagements, and to evangelize and extend our robust set of analytics offerings.
• Managing a small team of high-performing analysts to provide leadership and direction to assigned staff on all aspects of client deliverables including preparation, management of project budgets and resource allocation.
• Consulting regularly with clients on projects requiring web analytics platform selection, implementation, and/or existing platform remediation.
• Assisting in the development of web analytics materials for incorporation with agency capability presentations, pitches, RFIs, RFPs, project estimates and SOWs.

What we'd like to see.

• An incredible storyteller, whose passion for building compelling stories using data, is matched only by an ability to communicate those stories.
• Solid, demonstrated, team leadership experience -- someone who innately knows how to empower reports your team to be their best selves, and can move the pieces to set them up for success.
• A high level of familiarity in statistical modeling, segmentation, value analysis, as well as reporting for website, online advertising, social media, mobile, email campaigns and e-commerce activity.
• Experience in test design (A/B, MVT), sample sizing and working knowledge of statistics (regressions, cluster and statistical significance).
• Familiarity with social monitoring tools like Sysomos and Radian6 would be cool too.
• Experience creating reporting templates, crafting narratives from data analysis and creating presentation materials to support that analysis.
• Experience crafting and analyzing online experiments with a strong understanding of A|B and multivariate testing.
• Experience presenting data-driven reports to clients, highlighting clear insights and business recommendations.
• Experience with Google’s Campaign Manager 360 and Looker Studio or other visualization tools.
• Experience with GA4, Adobe Analytics, Tableau, SQL, and/or BigQuery is a bonus.
• Experience at digital advertising and/or media agencies is a bonus.

Huge is an independent, human-first AI-native design and technology company. We make things that matter by bringing AI, people, design and technology together as one system. With more than 1,000 design and technology experts working in hub cities around the world, including Bogotá, Chicago, Ho Chi Minh City, London, Los Angeles, Medellín, New York, San Francisco, and Washington, DC, we partner with some of the world’s most ambitious brands, including Google, NBCU, PepsiCo, Vail Resorts, Atlantic Health, and Candescent. Learn more at hugeinc.com .

Huge is committed to creating an inclusive employee experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of innovators, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

Huge is an equal opportunity employer (EOE). We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

Workers shall not be required to pay employers’ or agents’ recruitment fees or other related fees for their employment. If any such fees are found to have been paid by workers, such fees shall be repaid to the worker.

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