Associate Director, Analytics and Insights

Huge; Colombia; Remote; COP 180,000,000 - 240,000,000; Full time

Job summary

Huge is seeking an Associate Director of Analytics & Insights to lead measurement and optimization of major digital assets and national marketing programs. You will analyze data to derive actionable insights and collaborate with strategy, creative, and client teams to drive performance.

You will manage a small team of analysts, shaping reporting, dashboards, and recommendations, while ensuring successful delivery of client engagements and impact across campaigns.

Qualifications

• Engineering degree or related profession.
• If degree is held, professional license must be presented.

Responsibilities

• Measure and optimize high-profile digital assets (site and mobile app) and national media programs.
• Analyze data and develop insights to inform marketing decisions.
• Partner with internal strategy, creative, and program teams and clients to optimize creatives and measure success.
• Lead and manage a small team of analysts; oversee project budgets and staffing.

Skills

Team leadership

Storytelling

Data analysis

Communication

Web analytics

A/B testing

Statistical analysis

Presentation

SQL

Education

Engineering degree

Professional license

Tools

Looker Studio

Tableau

Campaign Manager 360

GA4

Adobe Analytics

BigQuery

Job description

Location

This position is remote within Colombia.

About Strategy

At Huge, the Strategy craft is a multidisciplinary engine powered by elite strategists, product managers, marketing specialists, and insights experts. We sit at the intersection of business intelligence and innovation—unraveling complex business challenges to architect actionable, durable strategies that propel our clients forward. Moving beyond static decks and traditional consulting deliverables, our team directly bridges the gap between high-level management consulting and groundbreaking, transformational execution. Our approach melds product and digital experience strategy with corporate growth, data consulting, and brand innovation. We cultivate deeply collaborative, C-level client partnerships that culminate in out

Job Description

Huge is looking for an Associate Director of Analytics & Insights to join the Strategy team. In this role, you will be responsible for the measurement and optimization of high-profile digital assets (site and mobile app) as well as national media and marketing programs. You will analyze data and develop insights around digital advertising and user engagement in order to inform critical marketing decisions. You’ll partner closely with internal strategy, creative, and program teams as well as clients to ensure that our teams are optimizing creatives frequently and measuring success.

What You’ll Be Doing

• Partnering closely with other creative, strategy, planning, and technology disciplines teams to make actionable client recommendations to sell in additional engagements, and to evangelize and extend our robust set of analytics offerings.
• Managing a small team of high-performing analysts to provide leadership and direction to assigned staff on all aspects of client deliverables including preparation, management of project budgets and resource allocation.
• Consulting regularly with clients on projects requiring web analytics platform selection, implementation, and/or existing platform remediation.
• Assisting in the development of web analytics materials for incorporation with agency capability presentations, pitches, RFIs, RFPs, project estimates and SOWs.

What We’d Like To See

• An incredible storyteller, whose passion for building compelling stories using data, is matched only by an ability to communicate those stories.
• Solid, demonstrated, team leadership experience -- someone who innately knows how to empower reports your team to be their best selves, and can move the pieces to set them up for success.
• A high level of familiarity in statistical modeling, segmentation, value analysis, as well as reporting for website, online advertising, social media, mobile, email campaigns and e-commerce activity.
• Experience in test design (A/B, MVT), sample sizing and working knowledge of statistics (regressions, cluster and statistical significance).
• Familiarity with social monitoring tools like Sysomos and Radian6 would be cool too.
• Experience creating reporting templates, crafting narratives from data analysis and creating presentation materials to support that analysis.
• Experience crafting and analyzing online experiments with a strong understanding of A|B and multivariate testing.
• Experience presenting data-driven reports to clients, highlighting clear insights and business recommendations.
• Experience with Google’s Campaign Manager 360 and Looker Studio or other visualization tools.
• Experience with GA4, Adobe Analytics, Tableau, SQL, and/or BigQuery is a bonus.
• Experience at digital advertising and/or media agencies is a bonus.

If the selected candidate holds a degree in Engineering or a related profession, they must present their professional license. To verify your degree requires this license, please visit www.copnia.gov.co and https://www.consejoprofesional.org.co/.

About Huge

Huge is an independent, human-first AI-native design and technology company. We make things that matter by bringing AI, people, design and technology together as one system. With more than 1,000 design and technology experts working in hub cities around the world, including Bogotá, Chicago, Ho Chi Minh City, London, Los Angeles, Medellín, New York, San Francisco, and Washington, DC, we partner with some of the world’s most ambitious brands, including Google, NBCU, PepsiCo, Vail Resorts, Atlantic Health, and Candescent. Learn more at hugeinc.com.

Huge is committed to creating an inclusive employee experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of innovators, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

Huge is an equal opportunity employer (EOE). We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

Workers shall not be required to pay employers’ or agents’ recruitment fees or other related fees for their employment. If any such fees are found to have been paid by workers, such fees shall be repaid to the worker.