Appointment Setter

Globaltize; Colombia; Presencial; COP 70.000.000 - 110.000.000; Jornada completa

Descripción de la vacante

Globaltize is seeking an experienced Lead Generation & Appointment Setting Specialist to build and scale a multi-channel outbound pipeline across cold email, cold calling, and paid social. You will own campaigns from prospecting and execution through optimization, nurturing, CRM management, and handoff to the sales team.

The role requires a hands-on, results-driven professional with a proven track record of 10+ qualified B2B appointments per week and strong English communication skills.

Formación

• 5+ years of professional experience in B2B lead generation, outbound sales, or appointment setting.
• Proven track record of generating 10+ qualified B2B appointments per week.
• Strong experience with cold calling, prospect qualification, objection handling, and appointment setting.
• Hands-on expertise with cold email infrastructure including deliverability and domain warming.
• Experience launching and optimizing campaigns in Meta Ads Manager.
• Experience with CRM platforms such as Zoho, Salesforce, or Pipedrive.

Responsabilidades

• Execute and scale cold email campaigns with high-volume outreach and proper deliverability.
• Run cold calling campaigns to reach decision-makers and book meetings.
• Launch and manage Meta Ads campaigns on Facebook and Instagram to generate leads.
• Test and optimize messaging, audiences, creatives, hooks, and email sequences via A/B testing.
• Track campaign performance and optimize for conversions and efficiency.
• Manage leads and activity in the CRM with accurate notes and follow-ups.
• Build and manage automated lead nurture sequences for non-ready prospects.
• Hand off qualified leads with context to the closing team.

Conocimientos

B2B lead generation

Outbound sales

Appointment setting

Cold calling

Campaign optimization

English communication

Herramientas

Zoho CRM

Salesforce

Pipedrive

Meta Ads Manager

HubSpot

Mailchimp

Descripción del empleo

Schedule: Full-time | 40 hours per week

Overview

We're looking for an experienced Lead Generation & Appointment Setting Specialist to build and scale a high-volume, multi-channel outbound pipeline across cold email, cold calling, and paid social.

This is a hands-on role for someone who knows how to turn outbound activity into qualified B2B meetings. You'll own campaigns from prospecting and execution through optimization, lead nurturing, CRM management, and handoff to the sales team.

Key Responsibilities

• Execute and scale cold email campaigns, including high-volume outreach, personalization, deliverability, and domain health.
• Run cold calling campaigns to reach decision-makers, navigate gatekeepers, qualify prospects, and book meetings.
• Launch and manage Meta Ads campaigns across Facebook and Instagram to generate qualified leads.
• Test and optimize messaging, audiences, creatives, hooks, and email sequences through ongoing A/B testing.
• Track campaign performance and key metrics, identifying opportunities to improve conversion rates and acquisition efficiency.
• Manage leads and prospect activity in the CRM, maintaining accurate records, notes, and follow-up actions.
• Build and manage automated lead nurture sequences for prospects who are not yet ready to book.
• Handle initial objections and provide qualified, high-context handoffs to the closing team.

Requirements

• 5+ years of professional experience in B2B lead generation, outbound sales, or appointment setting.
• Proven track record of consistently generating 10+ qualified B2B appointments per week.
• Strong experience with cold calling, prospect qualification, objection handling, and appointment setting.
• Hands-on expertise with cold email infrastructure, including deliverability, domain warming, list cleaning, and high-volume campaigns.
• Experience launching and optimizing campaigns in Meta Ads Manager.
• Experience working with CRM platforms such as Zoho, Salesforce, or Pipedrive.
• Fluent, professional written and spoken English, with the confidence to engage senior decision-makers by phone.
• Strong understanding of outbound KPIs, conversion metrics, campaign testing, and performance optimization.

Nice to Have

• Experience using AI-powered personalization, prospecting, or data scraping tools.
• Familiarity with Google Ads or LinkedIn Campaign Manager.
• Experience with marketing automation platforms such as HubSpot or Mailchimp.
• Previous B2B lead generation experience in insurance, healthcare, technology, or professional services.

Why Join

Take ownership of a critical outbound growth engine, directly influence revenue, and help build and scale the systems that will drive the company’s next stage of growth.