Andean Consumer Marketing Director — Growth & Brand

VISA; Bogotá; Presencial; COP 572.902.000 - 763.869.000; Tempo integral

Resumo da vaga

Visa is seeking the Andean Marketing Consumer Director to define, lead, and execute the end-to-end Core Marketing strategy across Colombia, Ecuador, Peru, and Venezuela, driving business growth, brand preference, and Visa usage among consumers.

You will act as the strategic integrator across brand, business, audiences and partners, ensuring campaigns are data-driven, globally aligned, locally relevant, and measurable.

Qualificações

• Bachelor’s degree in marketing or a related field; 10+ years in marketing preferred.
• Proven track record in brand and digital marketing with regional scope in Andean markets.
• Experience collaborating with banks, merchants, and fintech partners.

Responsabilidades

• Lead Core Marketing strategy for Colombia, Ecuador, Peru and Venezuela with local relevance.
• Translate global/ regional strategies into actionable local plans.
• Develop differentiated value propositions for segments including Affluent, Mass, Gen Z, SMBs.
• Lead integrated campaigns across ATL, digital, social and partnerships.
• Define sponsorship asset strategy and monetization opportunities.
• Own budget, KPIs and ROI, and partner with Analytics and Media teams.
• Foster cross-functional leadership across Marketing, Sales, Product and Analytics.

Conhecimentos

Brand strategy

Digital marketing

Budget management

Analytics

Cross-functional leadership

Formação

Bachelor's degree

MBA

Ferramentas

Google Analytics

CRM systems

Descrição da vaga

Visa is seeking the Andean Marketing Consumer Director to define, lead, and execute the end-to-end Core Marketing strategy across Colombia, Ecuador, Peru, and Venezuela, driving business growth, brand preference, and Visa usage among consumers.

You will act as the strategic integrator across brand, business, audiences and partners, ensuring campaigns are data-driven, globally aligned, locally relevant, and measurable.