Remote Senior Marketing Analytics & AI Specialist

Toptal; Colombia; Presencial; COP 233.894.680 - 334.135.258; Jornada completa

Descripción de la vacante

Toptal is seeking a Senior Marketing Analyst to empower marketing leaders with insights and recommendations. You will support SEM, SEO, and Generative AI channels, building reports, models, and dashboards to drive data-driven decisions across the organization.

The role sits in the Marketing Analytics Center of Excellence and requires strong analytics, stakeholder management, and a background in marketing data infrastructure.

Formación

• Bachelor’s degree is required.
• 5+ years of experience in data analysis, analytics, or business intelligence with marketing analytics focus.
• 2+ years in consulting or analytical operations is required.
• Experience analyzing SEM, SEO, and Generative AI / AI-driven search channels.
• Strong technical background in marketing data infrastructure and Google products.
• Outstanding written and verbal communication skills.

Responsabilidades

• Analyze data, build models, test hypotheses, and forecast performance to inform marketing decisions.
• Define metrics that are independent, holistic, and aligned with company strategy.
• Measure SEM, SEO, and Generative AI channel performance and guide budget allocation.
• Develop dashboards and reports in Tableau, PowerBI, or equivalent tools.
• Collaborate with stakeholders to enable data-backed decision making.

Conocimientos

Data analysis

Analytics

Marketing analytics

Financial performance

Stakeholder management

Communication

Educación

Bachelor's degree

Herramientas

Tableau

PowerBI

Qlik

Google Analytics

SQL

Python

MATLAB

Descripción del empleo

Toptal is seeking a Senior Marketing Analyst to empower marketing leaders with insights and recommendations. You will support SEM, SEO, and Generative AI channels, building reports, models, and dashboards to drive data-driven decisions across the organization.

The role sits in the Marketing Analytics Center of Excellence and requires strong analytics, stakeholder management, and a background in marketing data infrastructure.