Advertising Performance Manager

SellCord; Puerto Bogotá; Híbrido; COP 60.000.000 - 90.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

19 paid days off annually

Hybrid work model

Competitive compensation based on经验

Career development opportunities

Collaborative team culture

Descripción de la vacante

SellCord is seeking a Paid Media Manager to drive the execution and optimization of digital advertising campaigns across Walmart Ads, TikTok, and LinkedIn. The role is hybrid in Bogotá and focuses on hands-on campaign launches, monitoring, and optimizations to improve performance.

You will collaborate with the advertising team to ensure efficient campaigns, handle budgets, and deliver strong results while maintaining thorough reporting and insights for clients.

Formación

• 2+ years of experience managing paid media campaigns.
• Hands-on experience with Google Ads, Meta Ads, and Amazon Ads.
• Professional working proficiency in English.
• Understanding of audience targeting, retargeting, and conversion tracking.
• Ability to analyze campaign data and identify performance improvements.
• Experience with campaign optimization, budget management, reporting, and identifying opportunities.

Responsabilidades

• Launch, manage, and optimize Walmart ads campaigns.
• Support TikTok Ads and LinkedIn Ads campaigns as needed.
• Conduct keyword and audience research, competitive analysis.
• Monitor performance and apply daily or weekly optimizations.
• Manage budgets, bids, and targeting to improve results.
• Collaborate with design/content teams to test ad creatives.
• Ensure proper campaign tracking with Google Tag Manager.
• Prepare weekly performance summaries with insights and opportunities.
• Own Walmart Ads accounts from execution to strategy and reporting.
• Manage client communications and participate in meetings.
• Prepare account reporting with performance updates and next steps.
• Coordinate budgets and item lists with internal teams.
• Identify priorities based on performance and client goals.
• Align campaign setup, reporting, and optimization with internal teams.
• Advance knowledge of Walmart Connect platform workflows.

Conocimientos

Paid media management

English proficiency

Audience targeting

Campaign data analysis

Campaign optimization

Budget management

Performance reporting

Team collaboration

Multi-campaign management

Herramientas

Google Ads

Meta Ads

Amazon Ads

TikTok Ads

LinkedIn Ads

Descripción del empleo

Job Logistics Summary

Position: Paid Media Manager
Type: (40 hrs/week)
Location:Bogotá (Hybrid)
Compensation:Dependent on Experience

Who We Are

SellCord is a leading agency specializing in launching and scaling brands exclusively on Walmart Marketplace. As Walmart-approved partners, we help businesses grow by optimizing their presence on the platform and driving long-term, sustainable success.

As our company continues to expand, we're launching new services, improving internal operations, and building scalable systems that support both our clients and our teams. We're looking for an Operations & Implementation Specialist who thrives in fast-paced environments, enjoys solving complex problems, and is excited to help shape the future of our operations.

About the Role

We are looking for a Paid Media Manager to support the execution and optimization of digital advertising campaigns across major paid platforms.

This role is hands-on and performance-focused, responsible for launching campaigns, monitoring performance, and implementing optimizations to improve results. The Paid Media Manager will work closely with the advertising team to ensure campaigns run efficiently and deliver strong performance.

Key Responsibilities

• Launch, manage, and optimize paid advertising campaigns across Walmart ads.

• Support campaign execution on TikTok Ads and LinkedIn Ads based on bandwidth.

• Conduct keyword research, audience research, and competitive analysis

• Monitor campaign performance and implement daily or weekly optimizations

• Manage budgets, bids, and targeting settings to improve campaign results
  Support retargeting and display campaigns

• Collaborate with the design and content teams to develop and test ad creatives

• Ensure proper campaign tracking using Google Tag Manager
  Prepare weekly performance summaries highlighting key insights and opportunities

• Support advertising initiatives related to Walmart marketplace campaigns when needed

• Own assigned Walmart Ads accounts from an execution and strategy perspective, including campaign setup, optimization, reporting, and ongoing performance management

• Manage client communication and participate in account and Walmart meetings as needed

• Prepare and manage account reporting, including performance updates, key insights, and recommended next steps

• Manage campaign budgets and coordinate with internal team members to ensure accurate budgets, item lists, and campaign information

• Identify account priorities and define next steps based on campaign performance and client goals

• Work closely with internal team members to ensure campaign setup, reporting, and optimization priorities are aligned

• Continue developing operational knowledge of Walmart Connect, including campaign setup, keyword optimization, reporting, and platform workflows

Skills & Qualifications

• 2+ years of experience managing paid media campaigns

• Hands-on experience with Google Ads and Meta Ads, Amazon Ads

• Professional working proficiency in English

• Understanding of audience targeting, retargeting, and conversion tracking

• Ability to analyze campaign data and identify performance improvements

• Experience with campaign optimization, budget management, performance reporting, and identifying account-level opportunities

• Strong attention to detail and campaign organization

• Ability to manage multiple campaigns simultaneously

• Strong communication and collaboration skills

• Familiarity with TikTok Ads or LinkedIn Ads is a plus
  

Nice to Have

• Experience working with e-commerce or marketplace brands

• Hands-on experience with Walmart Ads/Walmart Connect

• Experience managing Walmart Marketplace advertising accounts

• Experience supporting B2B or D2C campaigns

Why It's Awesome to Join SellCord

• Be part of a fast-growing company where your work will directly shape how we scale.

• Work alongside experienced leaders on high-impact strategic initiatives.

• Enjoy significant opportunities for professional development and career advancement.

• Competitive compensation based on experience.

• 19 paid days off annually.

• Collaborative, innovative, and supportive team culture.

• Opportunity to build processes, influence company operations, and make a lasting impact.