Senior Regional Marketing Strategist, LAC Growth

WSP Global Inc.; Santiago; Sur place; CLP 88 496 000 - 117 994 000; Plein temps

Avantages offerts par ce poste

Continuous learning

Mentoring and internal mobility

Résumé du poste

WSP Global Inc. is seeking a Regional Marketing, Senior Specialist to join the Marketing & Communications team, based in Santiago, Chile or São Paulo, Brazil. The role shapes Marketing across LATAM, turning business priorities into go-to-market strategies, integrated campaigns and market activation.

The position requires a strong digital and AI-enabled toolkit, comfort with ambiguity, and collaboration with regional leadership, sectors and markets to drive commercially focused results.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 6–10 years of progressive marketing experience.
• Experience in large multinational and matrixed organisations.
• Strong commercial mindset and partnerships with sales leaders.
• Hands-on go-to-market and integrated B2B marketing campaigns.
• Strong digital marketing, content, social media, CRM/lead gen, and marketing performance.
• Able to move between strategy and execution.
• Strong stakeholder management and influence.
• Comfort with ambiguity and organizational change.
• Proficient with digital tools, AI-enabled tools, and platforms like Power BI; Jira desirable.

Responsabilités

• Partner with sector, market and commercial leaders to translate priorities into marketing strategies.
• Develop and execute go-to-market strategies across priority markets in LATAM and Caribbean.
• Adapt and activate global campaigns for regional relevance.
• Plan and deliver integrated B2B marketing campaigns and measure results.
• Strengthen positioning by linking global expertise with local client needs.
• Serve as a trusted marketing partner to regional leaders and global teams.
• Drive a digitally enabled approach across content, social, website and marketing channels.
• Leverage data and insights to optimize campaigns, targeting, and investment.

Connaissances

Marketing strategy

Go-to-market

Integrated campaigns

Digital marketing

Stakeholder management

Data-driven

AI fluency

Power BI

Jira

English and Spanish

Formation

Bachelor's degree in Marketing or related field

Outils

Power BI

Jira

Microsoft 365 Copilot

Description du poste

WSP Global Inc. is seeking a Regional Marketing, Senior Specialist to join the Marketing & Communications team, based in Santiago, Chile or São Paulo, Brazil. The role shapes Marketing across LATAM, turning business priorities into go-to-market strategies, integrated campaigns and market activation.

The position requires a strong digital and AI-enabled toolkit, comfort with ambiguity, and collaboration with regional leadership, sectors and markets to drive commercially focused results.