Senior LatAm Growth Marketing Lead

The Western Union Company; Santiago; Híbrido; CLP 18.000.000 - 28.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Life insurance

Health insurance

Christmas and national holiday bonus

Employee Assistance Program (EAP)

Descripción de la vacante

The Western Union Company is seeking a Senior Marketing Specialist in Santiago, Chile to lead market-localized initiatives across Latin America. You will drive customer acquisition, engagement, and brand growth while ensuring alignment with global strategy and regional needs.

You will collaborate with product, analytics, and customer experience teams to optimize digital channels, ASO, and web content, fostering strong performance and a seamless customer journey.

Formación

• 5+ years of experience in Digital Marketing, Growth Marketing, Customer Marketing, Performance Marketing, or related fields.
• Strong expertise in SEO, content marketing, social media, customer engagement, lifecycle marketing, and digital growth strategies.
• Experience managing digital marketing campaigns, customer journeys, and performance optimization initiatives.

Responsabilidades

• Execute local marketing initiatives that support customer acquisition, engagement, retention, and brand growth across Latin America.
• Support SEO, content marketing, and digital presence strategies to improve organic traffic, visibility, and customer acquisition.
• Ensure websites, landing pages, blogs, social media channels, and customer-facing content remain relevant, optimized, and aligned with local market needs.

Conocimientos

Digital marketing

Growth marketing

Performance marketing

Lifecycle marketing

SEO

Content marketing

Social media

Herramientas

ASO

Analytics

Descripción del empleo

The Western Union Company is seeking a Senior Marketing Specialist in Santiago, Chile to lead market-localized initiatives across Latin America. You will drive customer acquisition, engagement, and brand growth while ensuring alignment with global strategy and regional needs.

You will collaborate with product, analytics, and customer experience teams to optimize digital channels, ASO, and web content, fostering strong performance and a seamless customer journey.