Remote Retention Marketing Lead - Klaviyo & SMS Expert

Tidal; Santiago; Remote; CLP 31,348,000 - 36,573,000; Full time

Job summary

Tidal is hiring a Retention Manager to own the structure, logic, and experiments behind email and SMS in Klaviyo and Attentive for a fast‑growing global eCommerce brand. You will build scalable flows, segmentation, and testing frameworks to improve customer lifetime value, repeat purchases, and engagement.

This role emphasizes data‑driven execution, collaboration with a performance marketing team, and contributions to a broader growth strategy.

Qualifications

• 3–5 years of freelancing experience.
• 3–6+ years of experience in email, lifecycle, or retention marketing for eCommerce or DTC brands.
• Strong technical expertise in Klaviyo (flows, segmentation, testing, analytics) and Attentive.
• Experience building experimentation and testing frameworks.
• Data-driven, structured, and comfortable with execution.
• Excellent English communication skills (C1 or C2 level).
• Experience with high-growth or global eCommerce brands is a plus.

Responsibilities

• Own hands-on execution of email and SMS retention in Klaviyo.
• Build, optimize, and maintain lifecycle flows (welcome, post-purchase, win-back, replenishment, etc.).
• Build and schedule an always-on campaign calendar with the help of the marketing team.
• Develop and execute structured testing strategies across segmentation, timing, offers, and flow logic.
• Monitor performance and translate insights into clear optimizations.
• Partner with internal teams to align retention efforts with broader growth and brand goals.
• Maintain strong data hygiene, segmentation logic, and documentation within Klaviyo.

Skills

Email marketing

Lifecycle marketing

Retention marketing

Data-driven

English communication

Tools

Klaviyo

Attentive

Shopify

Google Sheets

Google Docs

Asana

Monday.com

Job description

Tidal is hiring a Retention Manager to own the structure, logic, and experiments behind email and SMS in Klaviyo and Attentive for a fast‑growing global eCommerce brand. You will build scalable flows, segmentation, and testing frameworks to improve customer lifetime value, repeat purchases, and engagement.

This role emphasizes data‑driven execution, collaboration with a performance marketing team, and contributions to a broader growth strategy.