Marketing Analyst

The Estée Lauder Companies Inc.; Santiago; Vor Ort; CLP 59.642.000 - 89.463.000; Vollzeit

Zusammenfassung

The Estée Lauder Companies Inc. Chile seeks a senior brand planning lead to drive 360° product strategy, baseline stock, new launches, and healthy MOB across doors and channels. The role collaborates with Corporate Sell Out and Marketing to optimize launches and funnel insights.

Responsibilities include forecasting, calendar updates, on-time stock, and ensuring launches rotate correctly with promos aligned to brand and business goals. Strong cross-functional skills required.

Qualifikationen

• Experience in brand management and retail planning.
• Ability to forecast, plan launches and manage stock across channels.
• Strong collaboration with marketing and commercial teams.

Aufgaben

• Lead Line Up by channel, retailer and door to achieve healthy MOB.
• Support launches and KM alignment with Marketing Calendar.
• Forecast brand total and ensure stock aligns with COG targets and launches.
• Manage PAVs and excesses plans to secure healthy rotation.
• Ensure timely launches and rotation of collections across doors.

Kenntnisse

Brand management

Retail planning

Forecasting

Collaboration

Marketing calendar

Visual merchandising

Launch planning

Stock management

Jobbeschreibung

Description

The main responsibility of this role is to lead at a 360º level everything related to the brand's product: the baseline stock, strategies on newness, actively collaborating to create a healthy MOB in each of the doors and channels, and guarantee efficiency in order to avoid excesses, the most effective use of the product, its linkage as a continuous promotion of the empowerment of the brand's line based on its design.

The work will be achieved with the alignment with the work of the corporate Commercial team, cascading the insights resulting from its analysis and brand expertise to the commercial team (sell in and sell out), to actively assist in the construction and sanitation of the MOBs in each door of this market to achieve the ideal mix that facilitates the sale and achievement of the business objectives.

The strategic macro vision of the planning and use of the product in the brand will be the pillar and foundation of the expected synergy in this role with the commercial area in principle, in order to guarantee the execution with excellence and aligned to the achievement of the brand and business objectives; as well as with the areas of the brand, and support and service areas of the Company.

MAIN ACTIVITIES OF THE ROLE:

• Construction of Line Up by channel, retailer and door. Together with the Corporate Sell Out team and in special cases with the support of Trade Marketing, the desired product strategy must be led and built in each door. The main objective is to achieve a healthy MOB in each of the doors.
• Supports Consumer Marketing in everything related to brand launches. They also work together on the KM according to the Marketing Calendar.
• Pricing: Strategy and Execution. This is based on both regional inputs and local analysis. Leads the total forecast of the brand. Based on the alignment with SO + Input/Local Analysis, this person manages the brand forecast with biweekly follow-ups, ensuring the correct stock both in the monthly on going and also for HTM. It is important that the forecast is also aligned with the brand's target COG at a local level. Leads the brand's launch forecasts.
• Makes the monthly purchases of all newness products, aligning the purchasing strategy with the Marketing Coordinator.
• Contributes and provides insights on Visual Merchandising.
• In order to also guarantee a healthy stock in TRF, Mkt Product is in charge of the PAVs and Excesses action plans. Insights Competition on their prices, category / subcategory focuses, Market Share of the brand.
• Ensure success in the rotation of Launches and Collections, through timely launches considering all their edges in time and form.
• Analyze the placement of each collection / launch by door, to have an adequate rotation. Ensure that products (sellable and tester) and collateral material are on time at each point of sale so that the collection is launched on the estimated day.
• Execute associated actions necessary for proper rotation.
• Adjust and update the Marketing Calendar monthly.