LATAM Growth Content Strategist - AI-Driven Campaigns

SumUp Inc.; Santiago; On-site; CLP 18,000,000 - 28,000,000; Full time

Benefits offered by this job

Health insurance

20 days paid leave plus holidays

Virtual Stock Option programme

Annual L&D budget

Office-first setup in Santiago

Diversity and inclusion

Job summary

SumUp is seeking a Digital Marketing Content Analyst for Latam Growth in Santiago, Chile. The role focuses on creating compelling creative concepts and concise ad copy for SumUp products, with a strong emphasis on merchant insights and AI-assisted ideation.

You will benchmark against regional and competitor content, conduct merchant interviews, and deliver clear, evidence-based recommendations to senior teams. This is an office-based role in Santiago.

Qualifications

• 3-5 years of experience in performance creative strategy, copywriting or growth content.
• Native Spanish copywriting skills with a track record of writing to convert.
• Ability to run merchant interviews and present evidence-based insights.
• Comfort using generative AI tools daily to speed up ideas and drafts.
• Collaborative with professional English for working with European teams.

Responsibilities

• Develop four or five genuinely different creative concepts for each product and offer, then write ad copy, video scripts, design briefs and landing-page content.
• Benchmark creative across SumUp regions and competitors to ensure consistency across channels.
• Talk with merchants who signed up online and prospects who didn't; share monthly insights on merchant needs and objections.
• Use test results to shape new rounds of creative based on merchant value.
• Maintain the context for AI copy and creative tools and ensure quality.

Job description

SumUp is seeking a Digital Marketing Content Analyst for Latam Growth in Santiago, Chile. The role focuses on creating compelling creative concepts and concise ad copy for SumUp products, with a strong emphasis on merchant insights and AI-assisted ideation.

You will benchmark against regional and competitor content, conduct merchant interviews, and deliver clear, evidence-based recommendations to senior teams. This is an office-based role in Santiago.