Digital Marketing Content Analyst

SumUp Inc.; Santiago; On-site; CLP 18,000,000 - 28,000,000; Full time

Benefits offered by this job

Health insurance

20 days paid leave plus holidays

Virtual Stock Option programme

Annual L&D budget

Office-first setup in Santiago

Diversity and inclusion

Job summary

SumUp is seeking a Digital Marketing Content Analyst for Latam Growth in Santiago, Chile. The role focuses on creating compelling creative concepts and concise ad copy for SumUp products, with a strong emphasis on merchant insights and AI-assisted ideation.

You will benchmark against regional and competitor content, conduct merchant interviews, and deliver clear, evidence-based recommendations to senior teams. This is an office-based role in Santiago.

Qualifications

• 3-5 years of experience in performance creative strategy, copywriting or growth content.
• Native Spanish copywriting skills with a track record of writing to convert.
• Ability to run merchant interviews and present evidence-based insights.
• Comfort using generative AI tools daily to speed up ideas and drafts.
• Collaborative with professional English for working with European teams.

Responsibilities

• Develop four or five genuinely different creative concepts for each product and offer, then write ad copy, video scripts, design briefs and landing-page content.
• Benchmark creative across SumUp regions and competitors to ensure consistency across channels.
• Talk with merchants who signed up online and prospects who didn't; share monthly insights on merchant needs and objections.
• Use test results to shape new rounds of creative based on merchant value.
• Maintain the context for AI copy and creative tools and ensure quality.

Job description

Digital Marketing Content Analyst, Latam Growth

Location

Santiago, Chile. This is an office based role with the team in the office five days a week.

Team description

Online Marketing is one of the main ways SumUp wins new small businesses in Chile. This small Santiago team shapes what merchants see in our ads, on our landing pages and in their first emails, for card readers and Tap to Pay on the phone.

No one holds this role in Chile today. You’ll own the question "what would make this merchant care?" You’ll turn conversations with merchants who sign up online on their own, and with prospects who chose not to, into clear creative ideas, and bring their voice to the people who shape our offer. AI has made content quick to produce, so the advantage now is sharper insight and better ideas. You’ll benchmark creative from other SumUp markets and from competitors to raise the bar.

What you'll do

• Develop four or five genuinely different creative concepts for each product and offer, then write the ad copy, video scripts, design briefs and landing-page content that bring them to life, keeping messages consistent wherever merchants see them
• Benchmark creative across other SumUp regions and competitors, and review all copy so messages stay consistent across self-serve, mobile and sales-led channels
• Talk regularly with merchants who signed up online and with prospects who didn't, draw on what sales, activation and support teams already know, and share a monthly summary of merchant needs, objections and the words they use
• Use test results, judged on merchant value rather than clicks or signups, to shape each new round of creative
• Build and maintain the context that guides our AI copy and creative tools, and check the quality of what they produce

What you'll bring

• 3-5 Years in performance creative strategy, copywriting or growth content, including writing creative briefs and building concepts from customer insight.
• Native Spanish copywriting skills with a track record of writing to convert.
• Ability to run merchant interviews, spot patterns and present clear, evidence based insight to senior colleagues.
• Comfort using generative AI tools every day to speed up ideas and drafts without losing quality.
• A collaborative, low ego approach, with curiosity about merchants, structured thinking and professional English for working with European teams.

Why you should join SumUp

• Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Santiago office. This involves an office-first setup
• Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
• Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp’s future success
• A dedicated annual L&D budget that you can use to attend conferences and/or advance your career through further education
• Generous time off: 20 days of paid leave, plus public holidays and special leave days
• Health and life coverage: in partnership with Zurich, we offer health insurance, including optical and dental and life insurance
• Extra allowances: tax‑free support for meals, childcare, transportation, and home internet
• Break4me: 1‑month sabbatical after 3 years of service
• Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 39 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 4,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.