Hospital Pharmaceutical Marketing Specialist

Baxter; Santiago; Presencial; CLP 18.000.000 - 30.000.000; Jornada completa

Descripción de la vacante

Baxter Chile is seeking a Marketing Specialist to support product management, launches, and educational events with healthcare professionals. You will develop segmentation, targeting and tactical plans to drive commercial results and align with the overall business strategy.

You will lead market research, pricing analyses, and promotional material development, while closely coordinating with sales, agencies, and internal stakeholders to ensure compliant, impactful campaigns.

Formación

• Bachelor's degree or equivalent experience.
• 5 years of Marketing experience within Hospital Pharmaceutical Products.
• Experience with product management, launches, and educational events.
• Plan segmentation, targeting and tactical plans for the business.
• Advanced English is nice to have.

Responsabilidades

• Develop Commercial Plan: segmentation, targeting and product positioning with the BUM.
• Propose marketing initiatives to support financial targets.
• Lead rolling forecasts to improve accuracy of supply vs sales.
• Lead pre-launch and launch of NPDs/GEOX at country level.
• Conduct market research and price analyses for the portfolio.
• Review sales trends and provide growth opportunities to sales.
• Define congress strategy and Educational Programs activities.
• Develop marketing materials aligned with Commercial Strategy.
• Manage marketing budget and promotional materials approvals.

Conocimientos

Marketing experience

Product management

Launch of new products

Congresses & events

Segmentation planning

Targeting planning

Educational programs

Cross-functional collaboration

Educación

Bachelor's degree or equivalent

Descripción del empleo

This is where your work makes a difference.

At Baxter, we believe every person-regardless of who they are or where they are from-deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job-you will find purpose and pride.

Your Role at Baxter

THIS IS WHERE you build trust to achieve results!

As a Marketing Specialist you provide support on all the activities related to Marketing, from product management, launch of new products, execution of congresses and educational events with HCPs, to development of the segmentation, targeting and tactical plan of the business.

What you'll be doing

• Develop Commercial Plan: segmentation, targeting, product positioning and tactical plan in partnership with the BUM;
• Propose marketing and comercial initiatives to Support the achievement of Financial targets;
• Work on the rolling forecast to improve accuracy (supply forecast vs actual sales);
• Lead the pre-Launch and launch execution of NPDs / GEOX at the country level: forecast, change controls, development of marketing materials, development of sales training, etc;
• Implement market research for new and existing products;
• Do competitive understanding and price analysis for the portfolio;
• Review monthly / weekly Sales Trends to provide data on growth opportunities to the sales team;
• Define and complete the congress strategy as well as the Educational Programs (Hands-on Labs, Scientific Events, among others);
• Development of marketing materials aligned with the Commercial Strategy;
• Keep track of the marketing budget (expenses vs forecast);
• Support the sales team regarding promotional material, events, equipment, samples etc;
• Develop marketing initiatives and promotional campaigns;
• Be the link with agencies (briefings, materials adjustments etc);
• Manage the promotional material approvals through PromoMats;
• Manage the inventory of promotional materials;
• Write the promotional cycle guide to the sales team;
• Manage Grants, Coupa, Change Control and JDE processes;
• Build monthly HCP benchmarks highlights;
• Support development of Quaterly Dashboard (get commercial intel on gained/lost customers, main barriers/opportunities, competitive intelligence and risks)

What you'll bring

• Bachelor's degree or equivalent experience
• 5 years of Marketing experience within Hospital Pharmaceutical Products
• Experience working on product management, launch of new products, execution of congresses and educational events.
• Plan and perform segmentation, targeting and tactical plan of the business
• Advanced English is nice to have

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.