Hospital Pharmaceutical Marketing Strategist

Baxter; Santiago; Presencial; CLP 18.000.000 - 30.000.000; Jornada completa

Descripción de la vacante

Baxter Chile is seeking a Marketing Specialist to support product management, launches, and educational events with healthcare professionals. You will develop segmentation, targeting and tactical plans to drive commercial results and align with the overall business strategy.

You will lead market research, pricing analyses, and promotional material development, while closely coordinating with sales, agencies, and internal stakeholders to ensure compliant, impactful campaigns.

Formación

• Bachelor's degree or equivalent experience.
• 5 years of Marketing experience within Hospital Pharmaceutical Products.
• Experience with product management, launches, and educational events.
• Plan segmentation, targeting and tactical plans for the business.
• Advanced English is nice to have.

Responsabilidades

• Develop Commercial Plan: segmentation, targeting and product positioning with the BUM.
• Propose marketing initiatives to support financial targets.
• Lead rolling forecasts to improve accuracy of supply vs sales.
• Lead pre-launch and launch of NPDs/GEOX at country level.
• Conduct market research and price analyses for the portfolio.
• Review sales trends and provide growth opportunities to sales.
• Define congress strategy and Educational Programs activities.
• Develop marketing materials aligned with Commercial Strategy.
• Manage marketing budget and promotional materials approvals.

Conocimientos

Marketing experience

Product management

Launch of new products

Congresses & events

Segmentation planning

Targeting planning

Educational programs

Cross-functional collaboration

Educación

Bachelor's degree or equivalent

Descripción del empleo

Baxter Chile is seeking a Marketing Specialist to support product management, launches, and educational events with healthcare professionals. You will develop segmentation, targeting and tactical plans to drive commercial results and align with the overall business strategy.

You will lead market research, pricing analyses, and promotional material development, while closely coordinating with sales, agencies, and internal stakeholders to ensure compliant, impactful campaigns.