Channel Marketing Mgr - Chile

Milwaukee LATAM; Santiago; Presencial; CLP 27.900.000 - 44.640.000; Jornada completa

Descripción de la vacante

Milwaukee LATAM is seeking a marketing leader to own the channel's strategy and execution across Latin America. You will partner with sales and customers to drive profitable growth, ensure pricing integrity, and manage a key annual budget for programs and merchandising across the LATAM region.

The ideal candidate has a BS in Engineering, Marketing, or Business (MBA preferred) and 5+ years in LATAM sales/marketing in industrial distribution.

Formación

• Requires a B.S. Degree in Engineering, Marketing, or Business (MBA preferred).
• 5+ years experience in Latin America sales and/or marketing in relevant channels.
• Strong analytical, computer, communications and presentation skills.

Responsabilidades

• Own marketing strategy for the specified distribution channel.
• Identify strategic opportunities and threats across channels.
• Develop annual budget for programs, promotions, and merchandising.
• Collaborate with sales and customers to drive channel growth in LATAM.
• Coordinate with national/regional managers to build annual business plans.
• Provide market input to new product development.

Conocimientos

Channel marketing

Marketing strategy

Budget management

Analytical skills

Communication skills

Presentation skills

LATAM experience

Educación

Bachelor's degree in Engineering/Marketing/Business

Descripción del empleo

Job Description:The primary function of this position is to have marketing ownership of the specified channel of distribution. Identify strategic opportunities and threats among all channels of distribution, develop corresponding marketing strategies, and manage deployment and administration of marketing resources to achieve corporate objectives. Helps provide the sales organization and business unit with a single contact point for all communication within their respective channel of distribution.Duties and ResponsibilitiesResponsible for partnering with sales team & customers for the development and profitability of channel-specific programs to drive sales growth across the Latin America regions.Ensure integrity of pricing, programs and promotions within assigned channel and helps identify potential conflicts across other channels.Responsible for the management and execution of an assigned annual budget for use towards developing programs, promotions and merchandising.Work with National Account and/or Regional and National Managers in the Latin American Region to develop annual business plan for key accounts including promotions, new product introductions, advertising and support plans.Use experience & contacts within the Latin America region to conduct competitive market analysis to formulate recommendations for an annual commercial plan including advertising and promotional strategiesRecommend the optimal product assortment across all brands, utilizing industry experience, & LATAM customs, category management techniques, market information and end user research.Develop merchandising and POP material to support new product launches, promotions and cross-merchandising.Recommend improved in-store merchandising systems where necessary.Serve as liaison to assigned new product team(s).Provide timely competitive and market input and direction into new product development process.Education and Experience RequirementsRequires a B.S. Degree in Engineering, Marketing or Business (MBA preferred) or equivalentPlus 5+ years experience in Latin America sales and/or marketing, preferably within plumbing and/or electrical or industrial distribution channels.Must possess strong analytical, computer, communications and presentational skills.