Channel Marketing Mgr - Chile

TECHTRONIC INDUSTRIES MEXICO SA DE CV; Santiago; Híbrido; CLP 12.000.000 - 20.000.000; Jornada completa

Descripción de la vacante

TTI is seeking a marketing lead with ownership over a LATAM distribution channel. You will identify strategic opportunities, develop channel-specific strategies, and manage marketing resources to meet corporate objectives.

You will partner with sales, manage budgets, and work with regional teams to create annual plans, promotions, and advertising. Strong analytical and presentation skills are essential for success in this role.

Formación

• Requires a BS in Engineering, Marketing or Business; MBA preferred.
• 5+ years experience in Latin America sales and/or marketing.
• Strong analytical, computer, communications and presentation skills.

Responsabilidades

• Partner with sales team & customers for channel-specific programs to drive LATAM sales.
• Ensure pricing, programs and promotions integrity within the channel.
• Manage an assigned annual budget for programs, promotions and merchandising.
• Develop annual business plans for key accounts with promotions and advertising.
• Conduct competitive market analysis to inform annual commercial plans.
• Recommend optimal product assortment across brands for LATAM.
• Develop merchandising and POP material for launches and cross-merchandising.
• Suggest improvements to in-store merchandising systems.
• Serve as liaison to new product teams and provide market input for NPD.

Conocimientos

Analytical skills

Presentational skills

Communication skills

LATAM market knowledge

Educación

Bachelor's degree in Engineering/Marketing/Business

Descripción del empleo

Job Description

The primary function of this position is to have marketing ownership of the specified channel of distribution. Identify strategic opportunities and threats among all channels of distribution, develop corresponding marketing strategies, and manage deployment and administration of marketing resources to achieve corporate objectives. Helps provide the sales organization and business unit with a single contact point for all communication within their respective channel of distribution.

Duties and Responsibilities

• Responsible for partnering with sales team & customers for the development and profitability of channel-specific programs to drive sales growth across the Latin America regions.
• Ensure integrity of pricing, programs and promotions within assigned channel and helps identify potential conflicts across other channels.
• Responsible for the management and execution of an assigned annual budget for use towards developing programs, promotions and merchandising.
• Work with National Account and/or Regional and National Managers in the Latin American Region to develop annual business plan for key accounts including promotions, new product introductions, advertising and support plans.
• Use experience & contacts within the Latin America region to conduct competitive market analysis to formulate recommendations for an annual commercial plan including advertising and promotional strategies.
• Recommend the optimal product assortment across all brands, utilizing industry experience, & LATAM customs, category management techniques, market information and end user research.
• Develop merchandising and POP material to support new product launches, promotions and cross-merchandising.
• Recommend improved in-store merchandising systems where necessary.
• Serve as liaison to assigned new product team(s).
• Provide timely competitive and market input and direction into new product development process.

Education and Experience Requirements

Requires a B.S. Degree in Engineering, Marketing or Business (MBA preferred) or equivalent Plus 5+ years experience in Latin America sales and/or marketing, preferably within plumbing and/or electrical or industrial distribution channels. Must possess strong analytical, computer, communications and presentational skills.

TTI

TTI is a world-class leader in design, manufacturing and marketing of Power Tools, Hand Tools, Outdoor Power Equipment, and Floor Care and Appliances for consumers, professional and industrial users in the home improvement, repair and construction industries. Our unrelenting strategic focus on Powerful Brands, Innovative Products, Operational Excellence and Exceptional People drives our culture. TTI was founded by Mr. Horst Julius Pudwill and Prof. Roy Chi Ping Chung BBS JP in 1985, yet the history of TTI's unique and growing portfolio of world-famous brands stretches back at least one hundred and fifty years. Through a clear and consistent strategy of acquiring and developing established brands, TTI has grown to become a clear market leader in power tools, outdoor power equipment, hand tools and floor care appliances worldwide. TTI is proud of its own history, and proud, too, of the huge legacy of tradition and excellence that we have inherited from the brands that make up our Company today. TTI actively promotes a strong corporate culture of respect and ethical integrity. Our Values are our beliefs, principles and standards that do not change over time. Values are the resources we draw on when asked to make decisions. They form the groundwork for our ethical behavior. All that we do at TTI must be consistent with the values to which we subscribe.