Brand & Digital Content Lead

Nord Anglia Education; Santiago; Hybrid; CLP 12,000,000 - 19,000,000; Full time

Job summary

Nord Anglia Education in Santiago seeks a Senior Digital Content Manager to lead the school's online storytelling across social media and digital channels. You will craft engaging content, manage WordPress updates, and coordinate with academic, marketing, and admissions teams to ensure brand consistency.

You will drive content performance analytics, stay ahead of industry trends, and collaborate with the regional office on major projects and events, ensuring a compelling and cohesive digital

Qualifications

• Bachelor's degree or equivalent qualification in Communications, Audiovisual Communications, Advertising, Graphic Design, Digital Marketing, or a related field.
• Minimum of 5 years of relevant professional experience in a similar role.
• Proven experience in social media management, digital content creation, and managing multiple digital communication channels.
• Mandatory requirement: Hands-on experience managing websites through WordPress, applying UX/UI principles, and implementing or managing SEM activities within an integrated digital ecosystem.

Responsibilities

• Collaborate with the Marketing Executive to develop the content plan and editorial calendar, ensuring alignment with the school's objectives.
• Propose, design, and produce engaging content for social platforms and digital channels.
• Develop creative concepts and visuals that support the school’s brand identity.
• Plan, schedule, and publish content across digital channels.
• Monitor and analyse content performance using KPIs and identify opportunities to improve reach and engagement.
• Benchmark against competitors and industry trends to strengthen loyalty and engagement.
• Manage photography and audiovisual coverage, coordinating with external professionals as needed.
• Organise a library of visual content for future use across platforms.
• Coordinate with the Regional Office for approvals and support on projects.

Skills

Social media management

Digital content creation

Writing and editing

Project management

Collaboration with stakeholders

Interpersonal skills

Attention to detail

Creative thinking

Deadline-driven

Education

Bachelor's degree or equivalent in Communications or related field

Tools

WordPress

Adobe Creative Suite

SEO/SEM

Job description

Nord Anglia Education in Santiago seeks a Senior Digital Content Manager to lead the school's online storytelling across social media and digital channels. You will craft engaging content, manage WordPress updates, and coordinate with academic, marketing, and admissions teams to ensure brand consistency.

You will drive content performance analytics, stay ahead of industry trends, and collaborate with the regional office on major projects and events, ensuring a compelling and cohesive digital