Switzerland Marketing Lead - B2B/B2C & Events

livenation; Zürich; On-site; CHF 120,000 - 180,000; Full time

Job summary

Ticketmaster Switzerland is seeking a Senior Marketing Manager to lead local marketing strategy and budget stewardship in Zürich. You will drive brand presence, B2C sales, and B2B leads while aligning with the GSA team and executive leadership.

Requirement includes 5+ years in marketing, fluency in English, Swiss German and French, and strong event planning experience. Travel within Switzerland and to HQ is expected. This role lives in a fast-paced live entertainment environment.

Qualifications

• 5+ years of experience in marketing with brand, event or B2B focus.
• Strong knowledge of Swiss events, sports and music landscape.
• Experience in both B2B and B2C marketing and how marketing supports sales.
• Event planning and execution experience in entertainment, live or sports.
• Excellent stakeholder management with partners, venues and media.
• Fluent English, Swiss German and French; additional languages a plus.
• Willingness to travel regularly within Switzerland and to HQ in Germany/Austria
• Track record of delivering campaigns and meeting KPIs

Responsibilities

• Drive local marketing strategy to meet yearly objectives with cross‑group alignment.
• Manage Switzerland marketing budget to support commercial and B2B goals.
• Localise international brand campaigns for Swiss culture and brand growth.
• Strategise and run campaigns for local events to hit ticket sales targets.
• Maintain relationships with presale partners, sponsors and venues in Switzerland.
• Link marketing to sales targets and support pipeline needs.
• Coordinate with GSA team to align Swiss activity with global strategy.
• Monitor market, competitors and partner activity for insights.
• Build relationships with local promoters, venues and partners for co‑marketing.
• Represent Ticketmaster at local industry, sales and partner events in Switzerland.
• Report on KPIs and provide insights to refine strategy.
• Support sales pitches with marketing insights and expertise.
• Represent the brand at external conferences and media engagements.

Skills

Marketing strategy

Brand management

Event marketing

Stakeholder management

B2B marketing

B2C marketing

English

Swiss German

French

Travel willingness

Job description

Ticketmaster Switzerland is seeking a Senior Marketing Manager to lead local marketing strategy and budget stewardship in Zürich. You will drive brand presence, B2C sales, and B2B leads while aligning with the GSA team and executive leadership.

Requirement includes 5+ years in marketing, fluency in English, Swiss German and French, and strong event planning experience. Travel within Switzerland and to HQ is expected. This role lives in a fast-paced live entertainment environment.