marketing manager for live events

HireHi; Zürich; Vor Ort; CHF 120.000 - 170.000; Vollzeit

Zusammenfassung

Ticketmaster ищет руководителя локального маркетинга в Цюрихе. Вы будете формировать стратегию и бюджеты, координировать кампании с командами в Германии и Австрии, локализовывать международные брендинговые инициативы и проводить локальные промо-акции.

Выстроите партнёские отношения с промоутерами, площадками и медиа в Швейцарии; свяжете маркетинг с продажами и KPI; требуются знание EN/DE/FR и готовность к частым командировкам.

Qualifikationen

• Опыт в B2B и B2C маркетинге не менее 5 лет.
• Глубокие знания швейцарского рынка развлечений и мероприятий.
• Опыт планирования и реализации событий в индустрии развлечений/ спорта.
• Умение работать с партнёрами, площадками и медиа.

Aufgaben

• Разработка локальной маркетинговой стратегии с годовыми целями.
• Управление локальным маркетинговым бюджетом.
• Локализация международных кампаний под локальную культуру.
• Развитие отношений с партнёрами и promо-акциями в Швейцарии.
• Синхронизация маркетинга с продажами и вендорами.
• Участие в локальных отраслевых мероприятиях и конференциях.
• Отслеживание KPI и аналитика для коррекции стратегии.

Kenntnisse

Brand marketing

B2B marketing

Event marketing

Stakeholder management

Languages EN/DE/FR

Jobbeschreibung

Описание:

Ticketmaster is a ticket marketplace and a provider of enterprise tools and services for the live entertainment business. It connects people around the world to live events.

Задачи:

• Drive the local marketing strategy to reach yearly objectives, collaborating with teams in Germany and Austria
• Manage the local marketing budget, focusing on initiatives that support commercial and B2B outcomes
• Localise international brand campaigns to align with local culture and grow brand awareness
• Strategise and create campaigns for local events to meet ticket sales targets
• Manage and grow relationships with Live Nation presale partners, including sponsorship and barter arrangements in Switzerland
• Act as the key link between marketing and sales in Switzerland, aligning marketing activities with sales targets and pipeline needs
• Work with the GSA marketing team to align Swiss activities with GSA and global strategy
• Monitor the Swiss market and competitive landscape, particularly sales and partner activity, and share insights for GSA planning
• Build and maintain relationships with local promoters, venues, and partners, identifying joint marketing and business opportunities
• Represent Ticketmaster at relevant local industry, sales, and partner events in Switzerland
• Report on KPIs and analyse results to inform and enhance strategy
• Support the sales team with marketing insights and expertise for client pitches
• Represent the brand at external conferences and in media engagements

Требования:

• 5+ Years of marketing experience, ideally focused on brand, event, or B2B marketing
• Strong knowledge of the Swiss event, sports, and music landscape
• Experience in B2B and B2C marketing and understanding of how marketing supports sales and commercial goals
• Experience planning and executing events, ideally in entertainment, live, or sports environments
• Confidence representing a brand externally and strong stakeholder and relationship management skills with partners, promoters, venues, and media
• Professional proficiency in English, Swiss German, and French
• Willingness to travel regularly within Switzerland and to Germany and Austria as required
• Proven track record of leading campaigns and delivering against marketing KPIs
• Excellent communication skills and the ability to adapt to internal and external stakeholders
• Strong team spirit and motivation to contribute to a positive team culture
• Creative problem-solving skills for internal teams, partners, and clients
• Innovative, proactive, hands‑on, and entrepreneurial mindset
• Ability to thrive in a fast‑paced, dynamic industry
• Будет плюсом: knowledge of additional languages

Условия:

• Contract Terms: Full-Time, 42.5 hours per week Regular travel within Switzerland and to Germany/Austria as required