Senior Marketing Manager

Ticketmaster Schweiz AG; Zürich; Vor Ort; CHF 110.000 - 160.000; Vollzeit

Zusammenfassung

Ticketmaster Schweiz AG in Zürich seeks a Senior Marketing Manager to lead local marketing strategy, bridging GSA and Swiss teams, and drive growth in B2B and B2C campaigns.

You will manage budgets, localise international brand campaigns, and collaborate with sales to align targets, while nurturing partnerships with venues, promoters, and Live Nation, traveling within Switzerland and to HQ.

Qualifikationen

• 5+ years of marketing experience, with brand/event/B2B focus.
• Strong knowledge of the Swiss market for events, sports, and music.
• Experience connecting marketing to sales and revenue goals.
• Fluent English, Swiss German, and French required.
• Willingness to travel regularly within Switzerland and to HQ in Germany/Austria.

Aufgaben

• Drive local marketing strategy to meet yearly objectives with cross-border teams.
• Manage local marketing budget oriented to commercial and B2B outcomes.
• Localise international brand campaigns for Swiss culture and awareness.
• Strategise and execute campaigns for local events to hit ticket sales targets.
• Maintain relationships with Live Nation presale partners in Switzerland.
• Align marketing with sales targets and pipeline needs.
• Collaborate with GSA team to ensure Swiss activities align with global strategy.
• Monitor market and competitors; feed insights into planning.
• Represent brand at local industry events and media engagements.
• Provide marketing insights to sales pitches.

Kenntnisse

Marketing leadership

Brand strategy

Stakeholder management

Event planning

English

Swiss German

French

Travel willingness

Jobbeschreibung

Job Summary: JOB DESCRIPTION – SENIOR MARKETING MANAGER

Location: Zürich Division: Marketing Line Manager: Marketing Director and Advertising GSA Contract Terms: Full-Time, 42.5 hours per week

THE TEAM

The GSA Marketing team is responsible for Ticketmaster's marketing activities across Germany, Austria and Switzerland. Our mission is to grow the business by retaining existing clients, maximizing revenue potential and winning new business from both existing and new verticals. To achieve this, we deliver both B2B and B2C marketing – for our clients as well as for our own brand.

THE JOB

The Senior Marketing Manager Switzerland, as part of the GSA Marketing Team, is at the core of the local marketing strategy.

WHAT YOU WILL BE DOING

• Drive the local marketing strategy to reach yearly objectives, in close collaboration with the teams in Germany and Austria
• Manage the local marketing budget with a focus on initiatives that directly support commercial and B2B outcomes
• Localise international brand campaigns to align with the local culture and grow brand awareness
• Strategise and create campaigns for local events to meet ticket sales targets
• Manage and grow relationships with our Live Nation presale partners, including sponsorship and barter arrangements, in Switzerland
• Act as the key link between marketing and sales in Switzerland, ensuring marketing activities are closely aligned with sales targets and pipeline needs
• Work closely with the GSA marketing team to ensure Swiss activities align with GSA and global strategy
• Monitor the Swiss market and competitive landscape, particularly around sales and partner activity, and feed insights into GSA planning
• Build and maintain strong relationships with local promoters, venues, and partners, identifying joint marketing and business opportunities
• Represent Ticketmaster at relevant local industry, sales, and partner events in Switzerland
• Report on KPIs and analyse results to draw insights and enhance our strategy
• Support the sales team in their client pitches to provide marketing insights and expertise
• Represent the brand locally at external conferences and in media engagements

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• 5+ years of experience in marketing, ideally with a focus on brand, event, or B2B marketing
• Strong knowledge of the Swiss event, sports and music landscape
• Experience in both B2B and B2C marketing, with a solid understanding of how marketing supports sales and commercial goals
• Experience planning and executing events, ideally within entertainment, live, or sports environments
• Confident representing a brand externally, with strong stakeholder and relationship management skills (partners, promoters, venues, media)
• Professional proficiency in English, Swiss German and French is required; knowledge of additional languages is considered a plus
• Willingness to travel regularly within Switzerland as well as to Germany/Austria (HQ) as required
• Proven track record of successfully leading campaigns and delivering against marketing KPIs

YOU (BEHAVIOURAL SKILLS)

• Excellent communication skills, with the ability to adapt to different levels of stakeholders, from internal teams to external partners and clients
• Strong team spirit with the drive to contribute to a positive, motivating team culture
• Creative mind, able to solve problems both internally and externally for our partners and clients
• Innovative, proactive character with a hands‑on, entrepreneurial mindset
• Ability to thrive in a fast‑paced, dynamic industry

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company. Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you. Our work is guided by our values: Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen. Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Ticketmaster may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review. #TMSwitzerland Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains. Recognized for seven years as a Great Place to Work® and named one of Fortune’s World’s Most Admired Companies, Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Our world-class teams specialize in all aspects of the live entertainment industry, from ground‑breaking innovations in ticketing, global venue development and operations, concert promotion and production, sales and brand partnerships, and unparalleled artist management supported by professionals in all facets of corporate operations. We believe in taking care of the countless employees helping artists bring live music to fans all around the world. Our many unique benefit programs are designed to help our teams live life to the fullest including generous vacation, healthcare, retirement benefits, student loan repayment, tuition reimbursement, six months of paid caregiver leave for new parents including fostering and perks like Roadie Babies helping new parents care for their babies on work trips. And of course, access to free live events through our exclusive employee ticketing program. There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.