Senior Marketing Manager

livenation; Zürich; On-site; CHF 120,000 - 180,000; Full time

Job summary

Ticketmaster Switzerland is seeking a Senior Marketing Manager to lead local marketing strategy and budget stewardship in Zürich. You will drive brand presence, B2C sales, and B2B leads while aligning with the GSA team and executive leadership.

Requirement includes 5+ years in marketing, fluency in English, Swiss German and French, and strong event planning experience. Travel within Switzerland and to HQ is expected. This role lives in a fast-paced live entertainment environment.

Qualifications

• 5+ years of experience in marketing with brand, event or B2B focus.
• Strong knowledge of Swiss events, sports and music landscape.
• Experience in both B2B and B2C marketing and how marketing supports sales.
• Event planning and execution experience in entertainment, live or sports.
• Excellent stakeholder management with partners, venues and media.
• Fluent English, Swiss German and French; additional languages a plus.
• Willingness to travel regularly within Switzerland and to HQ in Germany/Austria
• Track record of delivering campaigns and meeting KPIs

Responsibilities

• Drive local marketing strategy to meet yearly objectives with cross‑group alignment.
• Manage Switzerland marketing budget to support commercial and B2B goals.
• Localise international brand campaigns for Swiss culture and brand growth.
• Strategise and run campaigns for local events to hit ticket sales targets.
• Maintain relationships with presale partners, sponsors and venues in Switzerland.
• Link marketing to sales targets and support pipeline needs.
• Coordinate with GSA team to align Swiss activity with global strategy.
• Monitor market, competitors and partner activity for insights.
• Build relationships with local promoters, venues and partners for co‑marketing.
• Represent Ticketmaster at local industry, sales and partner events in Switzerland.
• Report on KPIs and provide insights to refine strategy.
• Support sales pitches with marketing insights and expertise.
• Represent the brand at external conferences and media engagements.

Skills

Marketing strategy

Brand management

Event marketing

Stakeholder management

B2B marketing

B2C marketing

English

Swiss German

French

Travel willingness

Job description

Job Summary:

JOB DESCRIPTION – SENIOR MARKETING MANAGER

Location: Zürich

Division: Marketing

Line Manager: Marketing Director and Advertising GSA

Contract Terms: Full-Time, 42.5 hours per week

THE TEAM

The GSA Marketing team is responsible for Ticketmaster's marketing activities across Germany, Austria and Switzerland. Our mission is to grow the business by retaining existing clients, maximizing revenue potential and winning new business from both existing and new verticals. To achieve this, we deliver both B2B and B2C marketing – for our clients as well as for our own brand.

THE JOB

The Senior Marketing Manager Switzerland, as part of the GSA Marketing Team, is at the core of the local marketing strategy. The responsibilities include managing the marketing budget for Switzerland in close alignment with local executive leadership, ensuring our brand awareness on the market, as well as driving B2C sales and B2B leads acquisition.

WHAT YOU WILL BE DOING

• Drive the local marketing strategy to reach yearly objectives, in close collaboration with the teams in Germany and Austria
• Manage the local marketing budget with a focus on initiatives that directly support commercial and B2B outcomes
• Localise international brand campaigns to align with the local culture and grow brand awareness
• Strategise and create campaigns for local events to meet ticket sales targets
• Manage and grow relationships with our Live Nation presale partners, including sponsorship and barter arrangements, in Switzerland
• Act as the key link between marketing and sales in Switzerland, ensuring marketing activities are closely aligned with sales targets and pipeline needs
• Work closely with the GSA marketing team to ensure Swiss activities align with GSA and global strategy
• Monitor the Swiss market and competitive landscape, particularly around sales and partner activity, and feed insights into GSA planning
• Build and maintain strong relationships with local promoters, venues, and partners, identifying joint marketing and business opportunities
• Represent Ticketmaster at relevant local industry, sales, and partner events in Switzerland
• Report on KPIs and analyse results to draw insights and enhance our strategy
• Support the sales team in their client pitches to provide marketing insights and expertise
• Represent the brand locally at external conferences and in media engagements

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• 5+ years of experience in marketing, ideally with a focus on brand, event, or B2B marketing
• Strong knowledge of the Swiss event, sports and music landscape
• Experience in both B2B and B2C marketing, with a solid understanding of how marketing supports sales and commercial goals
• Experience planning and executing events, ideally within entertainment, live, or sports environments
• Confident representing a brand externally, with strong stakeholder and relationship management skills (partners, promoters, venues, media)
• Professional proficiency in English, Swiss German and French is required; knowledge of additional languages is considered a plus
• Willingness to travel regularly within Switzerland as well as to Germany/Austria (HQ) as required
• Proven track record of successfully leading campaigns and delivering against marketing KPIs

YOU (BEHAVIOURAL SKILLS)

• Excellent communication skills, with the ability to adapt to different levels of stakeholders, from internal teams to external partners and clients
• Strong team spirit with the drive to contribute to a positive, motivating team culture
• Creative mind, able to solve problems both internally and externally for our partners and clients
• Innovative, proactive character with a hands-on, entrepreneurial mindset
• Ability to thrive in a fast-paced, dynamic industry

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

• Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
• Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team
• Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
• Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

#TMSwitzerland

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.