Senior Marketing Manager – Switzerland (Live & B2B/B2C)

Live Nation, Inc; Zürich; Hybrid; CHF 120.000 - 160.000; Vollzeit

Zusammenfassung

Ticketmaster in Zürich seeks a Senior Marketing Manager to lead the local Switzerland strategy within the GSA Marketing Team. You will manage the Swiss marketing budget, drive brand awareness, and grow B2B leads and B2C sales in collaboration with regional teams.

You will localise international campaigns, plan local events, and nurture relationships with promoters, venues, and partners, while aligning with global strategy. Fluency in English, Swiss German and French is required.

Qualifikationen

• 5+ years in marketing with brand, event or B2B focus.
• Strong knowledge of Swiss event, sports and music landscape.
• Experience aligning marketing with sales and commercial goals.
• Willingness to travel regionally and to HQ as needed.

Aufgaben

• Drive the local marketing strategy to meet yearly objectives in collaboration with regional teams.
• Manage the local Switzerland marketing budget to support commercial and B2B outcomes.
• Localise international brand campaigns to fit Swiss culture and markets.
• Create campaigns for local events to meet ticket sales targets.
• Manage relationships with presale partners, sponsors, and venues in Switzerland.
• Coordinate with sales to align marketing activities with pipeline needs.
• Monitor market and competitors; feed insights into planning.
• Represent the brand at local industry events, conferences, and media engagements.
• Report on KPIs and provide marketing insights to support pitches.

Kenntnisse

Marketing leadership

Budget management

Brand strategy

B2B marketing

B2C marketing

Event marketing

Stakeholder management

English

Swiss German

French

Jobbeschreibung

Ticketmaster in Zürich seeks a Senior Marketing Manager to lead the local Switzerland strategy within the GSA Marketing Team. You will manage the Swiss marketing budget, drive brand awareness, and grow B2B leads and B2C sales in collaboration with regional teams.

You will localise international campaigns, plan local events, and nurture relationships with promoters, venues, and partners, while aligning with global strategy. Fluency in English, Swiss German and French is required.