Luxury Brand Social Media Specialist

TISSOT; Le Locle; On-site; CHF 70,000 - 95,000; Full time

Job summary

Tissot in Le Locle, a luxury watchmaker, is seeking a Social Media Specialist to oversee the brand's organic channels and elevate visibility across Instagram, Facebook, TikTok, YouTube, LinkedIn.

You will develop the global social calendar, collaborate with Marketing teams, drive social‑first content, support influencers, monitor performance, and mentor local markets in line with the brand strategy.

Qualifications

• Degree in Marketing, Communication, Media or related field.
• First significant professional experience in social media or digital marketing.
• Experience in luxury, lifestyle or consumer goods is preferred.

Responsibilities

• Oversee the company’s organic social media across Instagram, Facebook, TikTok, YouTube, LinkedIn and emerging platforms.
• Develop and maintain the global social calendar in line with brand priorities, campaigns and product launches.
• Work with marketing teams to define content needs and formats for social media.
• Drive the creation of social‑first content with internal teams, agencies and partners.
• Maximize organic visibility of partnerships, ambassadors and events through social content.
• Monitor performance and identify opportunities for growth and engagement.
• Support influencer and creator initiatives, from profiling to coordination and amplification.
• Guide local markets to highlight key events in line with the global strategy.
• Collaborate with Customer Care to monitor comments and community feedback.
• Keep abreast of trends and emerging formats to identify new opportunities.
• Analyze account performances and propose improvements.
• Support digital marketing projects and initiatives.

Skills

Social media

Content strategy

Analytics

Written communication

Time management

Teamwork

Entrepreneurial mindset

Digital marketing

Education

Degree in Marketing, Communication, Media or related field

Tools

Meta

TikTok

YouTube

LinkedIn

Job description

Tissot in Le Locle, a luxury watchmaker, is seeking a Social Media Specialist to oversee the brand's organic channels and elevate visibility across Instagram, Facebook, TikTok, YouTube, LinkedIn.

You will develop the global social calendar, collaborate with Marketing teams, drive social‑first content, support influencers, monitor performance, and mentor local markets in line with the brand strategy.