Social Media Specialist

Swatch Group; Le Locle; Vor Ort; CHF 80.000 - 110.000; Vollzeit

Zusammenfassung

Swatch Group is seeking a Social Media Specialist to oversee the brand's organic presence across Instagram, Facebook, TikTok, YouTube, LinkedIn and more.

You will develop and manage a global social media calendar, partner with Marketing to define content needs, and drive social-first content with internal and external teams. You will monitor performance, optimize growth, and support local markets and influencer initiatives to amplify the brand's voice.

Qualifikationen

• Experience managing organic social media across multiple platforms.
• Experience in developing content for campaigns and product launches.
• Ability to analyze performance and identify growth opportunities.

Aufgaben

• Lead day-to-day management of organic social media across Instagram, Facebook, TikTok, YouTube, LinkedIn and emerging platforms.
• Develop and maintain the global social media calendar in line with brand priorities, campaigns, partners and product launches.
• Work closely with marketing teams to define content needs and identify assets and formats for social media.
• Drive the creation of dedicated social-first content with internal teams, agencies and external partners.
• Maximize the organic visibility of partnerships, ambassadors and key events through social media content and activations.
• Monitor and analyze social media performance and proactively identify opportunities for growth and engagement.
• Support influencer and creator initiatives, from profile identification to content coordination and amplification.
• Support and guide local markets in highlighting key local events on social media, in line with the global brand strategy.
• Collaborate with Customer Care to monitor comments, direct messages and community feedback.
• Monitor social media trends and platform developments to identify new opportunities.
• Analyze social media account performances with proactive suggestions and improvements.
• Support digital marketing projects and initiatives.

Jobbeschreibung

Job description

As Social Media Specialist, you will be responsible for overseeing the company’s social media accounts and develop the visibility and desirability of the brand by implementing the social media organic content strategy.

• Lead the day-to-day management and development of the company’s organic social media presence across Instagram, Facebook, TikTok, YouTube, LinkedIn and emerging platforms.
• Develop and maintain the global social media calendar in line with brand priorities, campaigns, partners and product launches.
• Work closely with marketing teams (Content, PR, Sponsoring) to define content needs and identify the most relevant assets and formats for social media.
• Drive the creation of dedicated social-first content with internal teams, agencies and external partners.
• Maximize the organic visibility of sports partnerships, ambassadors and key events through dedicated social media content and activations.
• Monitor and analyze social media performance and proactively identify opportunities for growth and engagement.
• Support influencer and creator initiatives, from profile identification to content coordination and amplification.
• Support and guide local markets in highlighting key local events on social media, in line with the global brand strategy.
• Collaborate with Customer Care to monitor comments, direct messages and community feedback.
• Monitor social media trends, platform developments and emerging formats to identify new opportunities.
• Analyze social media account performances with proactive suggestions and improvements.
• Support digital marketing projects and initiatives.