Digital Marketing & CRM Specialist

Swatch Group; Le Locle; Vor Ort; CHF 90.000 - 120.000; Vollzeit

Zusammenfassung

Tissot, part of the Swatch Group, is seeking a Digital Marketing & CRM Specialist to support the management and continuous improvement of the Brand Website and digital assets across markets.

You will help deliver a consistent brand experience, build email campaigns, manage calendars, optimize segmentation, and ensure GDPR compliance in collaboration with Legal, E-commerce, Retail, and Customer Service teams.

Aufgaben

• Build, test, and deploy email marketing campaigns across global markets.
• Manage the global communication calendar in collaboration with Digital, E-commerce, Retail, and Customer Service teams.
• Support subsidiaries with campaign planning, execution, and best practices.
• Ensure consistency, quality, and brand alignment across all customer communications.
• Improve customer segmentation, personalization, and marketing automation initiatives.
• Manage audience segmentation and customer targeting strategies.
• Monitor campaign delivery, engagement KPIs, and reporting performance.
• Ensure CRM integration across Retail, E-commerce, Customer Service, and other key business initiatives.
• Oversee the Register My Watch and user account ecosystem and support its continuous improvement.
• Create and manage contests, registration, and lead-generation landing pages.
• Ensure compliance with GDPR and local data privacy regulations, in collaboration with Legal teams.
• Develop guidelines, documentation, and governance processes to support global markets
• Support the development of B2B newsletter communications.
• Create and adapt campaign copy and messaging assets for paid media campaigns, and support global markets in campaign execution and optimization.
• Provide backup support for social media content and digital marketing activities when required.

Jobbeschreibung

Job description

As a Digital Marketing & CRM Specialist, you will support the management and continuous improvement of Tissot’s Brand Website and digital assets across markets. You will support the delivery of a consistent brand experience across Tissot’s brand website.

Your main responsibilities will be as followed:

• Build, test, and deploy email marketing campaigns across global markets.
• Manage the global communication calendar in collaboration with Digital, E-commerce, Retail, and Customer Service teams.
• Support subsidiaries with campaign planning, execution, and best practices.
• Ensure consistency, quality, and brand alignment across all customer communications.
• Improve customer segmentation, personalization, and marketing automation initiatives.
• Manage audience segmentation and customer targeting strategies.
• Monitor campaign delivery, engagement KPIs, and reporting performance.
• Ensure CRM integration across Retail, E-commerce, Customer Service, and other key business initiatives.
• Oversee the Register My Watch and user account ecosystem and support its continuous improvement.
• Create and manage contests, registration, and lead-generation landing pages.
• Ensure compliance with GDPR and local data privacy regulations, in collaboration with Legal teams.
• Develop guidelines, documentation, and governance processes to support global markets
• Support the development of B2B newsletter communications.
• Create and adapt campaign copy and messaging assets for paid media campaigns, and support global markets in campaign execution and optimization.
• Provide backup support for social media content and digital marketing activities when required.