Social Media Manager

Guess Europe Sagl; Bioggio; On-site; CHF 120,000 - 180,000; Full time

Benefits offered by this job

International environment

Health programs and well-being

Arts and sports events

Training platform and career paths

Product discounts

Job summary

Guess Europe Sagl in Switzerland is seeking a senior Social Media professional to lead strategy and day-to-day execution across global campaigns. You will oversee planning, calendar management and collaboration with Creative, Marketing, PR, and e-commerce teams to amplify brand storytelling.

You will translate campaigns into platform-native storytelling, harnessing data to optimize reach, engagement and cultural resonance, with a strong emphasis on an authentic, social-first approach.

Qualifications

• The candidate has 7–8 years of experience in social media, digital marketing or communications in fashion or lifestyle brands.
• Experience building and implementing global or multi-market social media strategies.
• Strong fashion and cultural awareness with a refined visual sensibility for Instagram and TikTok.

Responsibilities

• Support the Director of Social Media & Advertising in implementing the global social media strategy.
• Oversee day-to-day coordination of the global social media function and ensure alignment of priorities.
• Coordinate work of the Social Media team and manage the global content calendar.
• Oversee execution of social campaigns, launches, and always-on content across platforms.
• Maintain brand voice and presence across channels and ensure alignment with priorities.
• Collaborate with Creative, Brand Marketing, PR, Paid Media and E-commerce teams.
• Monitor performance, identify opportunities to improve engagement and reach.
• Track KPIs and translate data into actionable recommendations.
• Identify trends and platform innovations to strengthen brand relevance.
• Support creator and influencer initiatives and manage agency relationships.

Skills

Social media strategy

Team leadership

Cross-functional collaboration

Content calendar management

Analytics & performance

Influencer partnerships

Campaign execution

AI tools familiarity

Tools

Sprout Social

Canva

Job description

We are looking for a self-driven and experienced professional with a strong understanding of social media, fashion and culture, and a refined eye for content. You will help shape how GUESS connects with audiences through digital storytelling, campaigns and cultural moments.

This is a role with a high level of ownership, combining strategic thinking with hands‑on execution, cross‑functional collaboration and the ability to drive projects forward from concept to delivery.

Your mission is to ensure GUESS digital content and channels reflect the brand's vision and DNA through a social‑first approach. You will translate campaign ideas into platform‑native storytelling, bringing together cultural relevance, creative excellence and measurable impact. Most importantly, you will help shift GUESS from social supporting campaigns to social actively shaping them.

Core Job Responsibilities

• Support the Director of Social Media & Advertising in implementing the Company's global social media strategy across key platforms and consumer touchpoints
• Oversee the day-to-day coordination of the global social media function, making sure priorities are clearly defined, team activities are aligned and projects move forward efficiently
• Coordinate the work of the Social Media team, ensuring alignment across strategic priorities, creative development and execution
• Manage the global social media content calendar, ensuring content is planned and coordinated in line with brand priorities, campaign timelines and product launches
• Oversee the execution of social media campaigns, product launches, brand initiatives and always‑on content across relevant platforms
• Ensure a consistent and engaging brand presence across global social media channels, maintaining alignment with brand identity, tone of voice and communication priorities
• Collaborate closely with Creative, Brand Marketing, PR, Paid Media and E‑commerce teams to ensure integrated communication, align organic and paid social activities, and maximize the impact of content across consumer touchpoints
• Monitor social media performance, audience insights and platform developments, identifying opportunities to improve engagement, reach, audience growth and overall effectiveness
• Track and report on key social media KPIs, translating performance data into actionable recommendations and optimization opportunities
• Identify relevant social trends, cultural moments, emerging formats and platform innovations to strengthen the brand's social presence and cultural relevance
• Support creator and influencer initiatives, ensuring content and activations align with the overall social media strategy and brand positioning
• Manage relationships with external agencies, platform partners and other relevant stakeholders
• Establish and continuously improve workflows, processes and best practices to enhance team collaboration, planning and delivery
• Maintain global social media guidelines and best practices, supporting regional teams in adapting content to local markets where relevant
• Explore new tools, technologies and AI solutions to enhance social media planning, content development, performance analysis and workflow efficiency

Requirements

• 7/8 years of experience in social media, digital marketing and/or communications within fashion, lifestyle, retail or another culturally relevant consumer brand
• Proven experience developing and implementing global or multi‑market social media strategies
• Deep understanding of Instagram, TikTok and other relevant social platforms, including formats, communities, publishing workflows, paid amplification and performance drivers
• Demonstrated experience managing social media calendars, campaigns and multiple projects simultaneously in a fast‑paced, international environment
• Strong fashion, design and cultural awareness, with a refined visual sensibility and excellent taste. Able to translate trends and contemporary aesthetics into authentic, visually compelling brand content, particularly for platforms such as Instagram
• Strategic yet hands‑on, able to translate big‑picture thinking into actionable plans and drive effective execution from concept to delivery
• Strong understanding of organic and paid social media, and how they work together to support broader business and brand objectives
• Experience managing or mentoring team members, with strong leadership, communication and collaboration skills
• Excellent communication and presentation skills, with the ability to present strategies, performance insights and recommendations clearly to senior stakeholders
• Strategic and analytical mindset, combining an understanding of creative storytelling and brand building with the ability to interpret social media performance and translate data into actionable recommendations
• Experience using social media analytics, reporting and publishing tools, such as Sprout Social, with familiarity with content creation tools such as Canva
• Experience with AI tools and emerging technologies relevant to social media is a plus
• Fluent English and Italian; additional languages are a plus

Benefits

• An International, fresh and dynamic working environment
• Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares
• Arts, sports and social events outside the office, thanks to our Guess Fun activities!
• Training & Development platform and paths
• Discount on our products both online and in stores

Don't miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market.

Guess promotes a people‑first workspace, where their well‑being and their development are part of the history and the success of the brand.