Senior Search & AI Visibility Lead

Swissquote Group; Schweiz; Remote; CHF 140.000 - 210.000; Vollzeit

Zusammenfassung

Swissquote Group, Switzerland’s leading digital bank, seeks a senior Search & AI Visibility Specialist to own discovery across search engines, AI platforms and app stores. You’ll grow organic visibility while ensuring a technically accessible, authoritative digital ecosystem.

This senior IC role combines hands-on execution with roadmap leadership across Marketing, Product, Content and Technology, reporting to the Digital Marketing Manager.

Qualifikationen

• 7+ years of SEO experience with senior ownership of technical SEO for large multilingual websites.
• Deep expertise in technical SEO: crawling, indexing, rendering, international SEO and site architecture.
• Strong understanding of AI search / GEO and evolving digital discovery.
• Experience with ASO across Apple App Store and Google Play.
• Proficiency with tools like Google Search Console, GA4, Screaming Frog, Semrush/Ahrefs and AI visibility platforms.
• Strong analytical skills; SQL, BigQuery, scripting and AI-powered automation are valuable assets.
• Ability to translate between technical, marketing and business stakeholders and lead cross-functional initiatives.

Aufgaben

• Define and drive SEO, GEO and ASO strategy across markets.
• Own technical SEO health and resolve crawling, indexing, rendering, internationalisation, structured data, and performance issues.
• Translate findings into clear technical requirements for development and integration teams.
• Build monitoring and alerting to detect critical issues early.
• Identify content opportunities and guide search and AI-friendly content creation.
• Lead cross-functional initiatives and influence decisions without direct authority.

Kenntnisse

SEO strategy

Technical SEO

AI search / GEO

Leadership cross-functional

Content and discovery

Data analysis

Communication

Tools

Google Search Console

GA4

Screaming Frog

Semrush

Ahrefs

AI visibility platforms

BigQuery

Jobbeschreibung

Swissquote Group, Switzerland’s leading digital bank, seeks a senior Search & AI Visibility Specialist to own discovery across search engines, AI platforms and app stores. You’ll grow organic visibility while ensuring a technically accessible, authoritative digital ecosystem.

This senior IC role combines hands-on execution with roadmap leadership across Marketing, Product, Content and Technology, reporting to the Digital Marketing Manager.