Senior SEO & AI Discoverability Lead

Swissquote Bank; Gland; Vor Ort; CHF 140.000 - 200.000; Vollzeit

Zusammenfassung

Swissquote Bank is seeking a Search & AI Visibility Specialist to own how we are discovered across search engines, AI platforms and app stores. You will grow qualified organic visibility and acquisition while ensuring our digital ecosystem remains technically accessible, authoritative and measurable.

This is a senior individual contributor role. You will lead the discipline and roadmap, working with Marketing, Product, Content and Technology, and reporting to the Digital Marketing Manager.

Qualifikationen

• 7+ years of SEO experience, including ownership of technical SEO for multilingual websites.
• Deep expertise in technical SEO, crawling, indexing, rendering, international SEO and site architecture.
• Strong understanding of AI search / GEO and how digital discovery is evolving.
• Experience with ASO across Apple App Store and Google Play.
• Proficient in tools such as Google Search Console, GA4, Screaming Frog, Semrush/Ahrefs and AI visibility platforms.
• Strong analytical skills; SQL, BigQuery, scripting and AI-powered automation are valuable assets.

Aufgaben

• Define and drive our SEO, GEO and ASO strategy across markets.
• Grow visibility for strategic products, topics and queries.
• Develop our approach to AI discovery, including content architecture and structured data.
• Experiment and distinguish durable opportunities from short-term trends.
• Own technical SEO health and coordinate with development teams.

Kenntnisse

SEO strategy

Technical SEO

AI search

ASO

GEO/International SEO

Analytics & SQL

Cross-functional leadership

Tools

Google Search Console

GA4

Screaming Frog

Semrush

Ahrefs

BigQuery

Jobbeschreibung

Swissquote Bank is seeking a Search & AI Visibility Specialist to own how we are discovered across search engines, AI platforms and app stores. You will grow qualified organic visibility and acquisition while ensuring our digital ecosystem remains technically accessible, authoritative and measurable.

This is a senior individual contributor role. You will lead the discipline and roadmap, working with Marketing, Product, Content and Technology, and reporting to the Digital Marketing Manager.