Category Manager, Travel Retail

Wella Operations US LLC; Genf; Hybrid; CHF 110.000 - 160.000; Vollzeit

Zusammenfassung

The Wella Company is seeking a Global Senior Marketing & Trade Marketing Manager for Travel Retail on a fixed 6-month term. Based in Petit-Lancy, CH, you will own TR marketing strategy, calendar, and end-to-end activation across premium brands.

Ideal candidates bring 3–5 years in global/regional marketing or trade marketing, with mandatory TR experience and a strong background in beauty. English required; travel will be necessary throughout duties.

Qualifikationen

• Travel Retail channel experience is mandatory.
• Beauty experience (haircare, makeup, skincare or fragrance) is mandatory.
• Blended marketing and trade marketing background.
• 3–5 years in global/regional marketing or trade marketing.
• English proficiency required; additional languages a plus.

Aufgaben

• Be the TR marketing owner across strategy, financials and activation.
• Lead the TR calendar and 360 launch plans with brand teams.
• Adapt global campaigns to Travel Retail and airport shelves.
• Develop TR-exclusive product/value-set strategy with sales.
• Manage agencies and stakeholders for visuals and assets.
• Lead trade events to drive sell-in and engagement.

Kenntnisse

Strategic thinking

Team leadership

Autonomous problem solving

Forecasting & ROI

Commercial acumen

Ausbildung

Master's degree in Marketing

Business or Economics degree

Jobbeschreibung

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Global Senior Marketing & Trade Marketing Manager – Travel Retail (fix term - 6 months)

Function: Marketing

Location: Petit-Lancy, GE, CH

About The Wella Company Together, WEenable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
For additional information about the Wella Company please visit www.wellacompany.com

• Bring premium brand plans to life in Travel Retail, from strategy, financials and channel briefs through 360 activation and door-level execution
• Own the TR marketing calendar and the trade marketing agenda end to end
• Lead and align a multifunctional network across brand, sales, retail operators and lead markets
• Own the TR-exclusive and value-set strategy for the portfolio
• Manage the A&P budget with accuracy

Key Responsibilities

Brand & channel marketing

• Be the expert in the traveling shopper and the TR channel to drive strong insights and meaningful product, set and claim propositions
• Lead the TR marketing calendar and 360 launch plans across the premium portfolio, in close partnership with the global brand teams
• Adapt global brand campaigns and communication to the Travel Retail environment, ensuring they are fit to win at the airport shelf
• Build the TR-exclusive product and value-set strategy, including GWP and value mechanics, working closely with sales
• Coordinate agencies and internal stakeholders to deliver best-in-class visuals, packaging adaptations and activation assets
• Lead the key trade events across the year, including TFWA Cannes, to drive strong sell-in and high engagement behind the innovations and launches

Trade marketing

• Build the promotional calendar, animations and podium programs with retail operators (Avolta, Heinemann, Lagardère and others)
• Lead the implementation of new visual merchandising across brands, from concept and design through to door-level rollout and own in-store execution standards across the portfolio.
• Create sell-in tools, trade presentations and channel catalogues
• Support demand planning and forecasting for launches and promotions

Brand budget

• Manage project budget with accuracy, optimize spending and work closely with procurement
• Track sell-in / sell-out performance and ROI on activation, and report on results

Qualifications

• Master’s degree in Marketing, Business Management or Economics preferred
• 3-5 years' experience in similar global / regional marketing and/or trade marketing roles
• Travel Retail channel experience is mandatory, strong understanding of operators, airport dynamics and TR-exclusive mechanics
• Beauty experience is mandatory, haircare, make-up, skincare or fragrance
• Blended marketing and trade marketing background, comfortable moving from brand strategy to promotional execution
• Strong track record of strategic view, ability to energize teams and execute strategy
• Strong track record of autonomous problem-solving with minimal guidance
• Strong commercial acumen, comfortable with P&L, forecasting and ROI
• Passionate about beauty and trends. Creative mind, in touch with the latest trends
• Very organized and able to lead a multifunctional network, managing all stakeholders and timings in parallel
• Willing to travel for operator meetings, trade shows and store visits
• English mandatory; additional languages a plus