Senior Marketing Manager – Pharma Brand & Campaigns

Novartis AG; Switzerland; On-site; CHF 106,000 - 196,000; Full time

Job summary

Novartis AG in East Hanover, NJ seeks a Senior Marketing Manager to develop and execute customer-centric marketing strategies for established medicines. You will collaborate with Strategy leaders, cross-functional partners, and agencies to translate brand objectives into integrated plans, campaigns, and experiences.

This role requires up to 10-20% travel and is based in East Hanover, NJ with no remote option.

Qualifications

• Bachelor's degree in a related field; PharmD or MBA preferred.
• Minimum of 3 years of commercial Marketing experience or multi-functional experience preferably in Pharmaceutical or Healthcare.
• Demonstrated ability to apply data, analytics, market research, and customer insights to support marketing recommendations.
• Experience in supporting high-performing brands in highly competitive categories within the US.
• Experience collaborating with cross-functional partners such as Legal, Regulatory, Medical, and Compliance.
• Strong written and verbal communication skills, with the ability to translate complex information into clear, actionable outputs.
• Detail-oriented with the ability manage multiple priorities, timelines, stakeholders, and deliverables in a matrixed environment.
• Experience with digital marketing, non-personal promotion, omnichannel marketing, social, media, content strategy, customer experience planning, or campaign optimization preferred.

Responsibilities

• Support development of cohesive, integrated brand marketing strategies grounded in customer insights.
• Develop working knowledge of the brand, disease state, audience, and customer needs to support activations, content, and personalized experiences.
• Contribute to sharing and application of marketing best practices to improve customer engagement and support behavior change across the brand lifecycle.
• Support execution of promotional, digital, and integrated marketing tactics aligned to approved strategy, brand goals, and business objectives.
• Contribute to a high-performing team culture by collaborating effectively across key functions, agencies, and strategic partners.
• Support delivery of integrated marketing plans, including coordination of timelines, deliverables, stakeholder inputs, budget tracking, and executional needs.
• Support the creative brief process, agency coordination, content development, and executional follow-through to ensure quality, strategic alignment, and timely delivery.

Skills

Marketing strategy

Cross-functional teams

Data analytics

Digital marketing

Communication skills

Education

Bachelor's degree

PharmD or MBA preferred

Job description

Novartis AG in East Hanover, NJ seeks a Senior Marketing Manager to develop and execute customer-centric marketing strategies for established medicines. You will collaborate with Strategy leaders, cross-functional partners, and agencies to translate brand objectives into integrated plans, campaigns, and experiences.

This role requires up to 10-20% travel and is based in East Hanover, NJ with no remote option.