Senior Marketing Manager - Established Medicines

Novartis AG; Switzerland; On-site; CHF 106,000 - 196,000; Full time

Job summary

Novartis AG in East Hanover, NJ seeks a Senior Marketing Manager to develop and execute customer-centric marketing strategies for established medicines. You will collaborate with Strategy leaders, cross-functional partners, and agencies to translate brand objectives into integrated plans, campaigns, and experiences.

This role requires up to 10-20% travel and is based in East Hanover, NJ with no remote option.

Qualifications

• Bachelor's degree in a related field; PharmD or MBA preferred.
• Minimum of 3 years of commercial Marketing experience or multi-functional experience preferably in Pharmaceutical or Healthcare.
• Demonstrated ability to apply data, analytics, market research, and customer insights to support marketing recommendations.
• Experience in supporting high-performing brands in highly competitive categories within the US.
• Experience collaborating with cross-functional partners such as Legal, Regulatory, Medical, and Compliance.
• Strong written and verbal communication skills, with the ability to translate complex information into clear, actionable outputs.
• Detail-oriented with the ability manage multiple priorities, timelines, stakeholders, and deliverables in a matrixed environment.
• Experience with digital marketing, non-personal promotion, omnichannel marketing, social, media, content strategy, customer experience planning, or campaign optimization preferred.

Responsibilities

• Support development of cohesive, integrated brand marketing strategies grounded in customer insights.
• Develop working knowledge of the brand, disease state, audience, and customer needs to support activations, content, and personalized experiences.
• Contribute to sharing and application of marketing best practices to improve customer engagement and support behavior change across the brand lifecycle.
• Support execution of promotional, digital, and integrated marketing tactics aligned to approved strategy, brand goals, and business objectives.
• Contribute to a high-performing team culture by collaborating effectively across key functions, agencies, and strategic partners.
• Support delivery of integrated marketing plans, including coordination of timelines, deliverables, stakeholder inputs, budget tracking, and executional needs.
• Support the creative brief process, agency coordination, content development, and executional follow-through to ensure quality, strategic alignment, and timely delivery.

Skills

Marketing strategy

Cross-functional teams

Data analytics

Digital marketing

Communication skills

Education

Bachelor's degree

PharmD or MBA preferred

Job description

Job Description Summary

The Senior Marketing Manager (SMM) - Established Medicines supports the development and execution of customer-centric marketing strategies in the assigned brand(s)/therapeutic area. The role collaborates closely with Marketing Strategy leaders, cross-functional partners, and agency teams to translate brand objectives, customer insights, and business priorities into integrated marketing plans, campaigns, tactics, content, and experiences.

This role is based in East Hanover, NJ and will not have the ability to be located remotely. Novartis is unable to offer relocation support for this role; please only apply if this location is accessible for you. This position will require up to 10-20% travel as defined by the business (domestic and/or international).

Key Responsibilities

• Support development of cohesive, integrated brand marketing strategies and campaigns grounded in customer insights.
• Develop working knowledge of the brand, disease state, audience, and customer needs to support relevant activations, content, and personalized experiences.
• Contribute to the sharing and application of marketing best practices to improve customer engagement and support behavior change across the brand lifecycle.
• Support execution of promotional, digital, and integrated marketing tactics aligned to approved strategy, brand goals, and business objectives.
• Contribute to a high-performing team culture by collaborating effectively across key functions, agencies, and strategic partners.
• Support delivery of integrated marketing plans, including coordination of timelines, deliverables, stakeholder inputs, budget tracking, and executional needs.
• Support the creative brief process, agency coordination, content development, and executional follow-through to ensure quality, strategic alignment, and timely delivery.

Essential Requirements

• Bachelor's degree in a related field; PharmD or MBA preferred
• Minimum of 3 years of commercial Marketing experience or multi-functional experience preferably in Pharmaceutical or Healthcare
• Demonstrated ability to apply data, analytics, market research, and customer insights to support marketing recommendations.
• Experience in supporting high-performing brands in highly competitive categories within the US
• Experience collaborating with cross-functional partners such as Legal, Regulatory, Medical, and Compliance
• Strong written and verbal communication skills, with the ability to translate complex information into clear, actionable outputs.
• Detail-oriented with the ability manage multiple priorities, timelines, stakeholders, and deliverables in a matrixed environment.
• Experience with digital marketing, non-personal promotion, omnichannel marketing, social, media, content strategy, customer experience planning, or campaign optimization preferred.

Desirable Requirements

• Relevant therapeutic area experience

Novartis Compensation Summary

The salary for this position is expected to range between $126,000 and $234,000.00 per year.

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

EEO Statement

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

Accessibility and Reasonable Accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to [e-mail] or call [phone] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Salary Range

$126,000.00 - $234,000.00

Skills Desired

• Asset Management
• Change Agility
• Commercial Excellence
• Cross-Functional Collaboration
• Customer-Oriented
• Digital Marketing
• Healthcare Industry
• Influencing Skills
• Marketing Strategies
• Nego