Senior Marketing Manager

headcount AG; Zug; On-site; CHF 110,000 - 160,000; Full time

Job summary

headcount AG is seeking an Associate Marketing Director – International for an initial 6–12 month contract in Zug, Switzerland. The role focuses on regional brand strategies, omnichannel marketing, and collaboration with international and local teams to drive commercial performance.

The ideal candidate has a strong background in pharmaceutical marketing, experience with Veeva PromoMats, and a hands-on approach to campaigns, digital engagement, and lifecycle activities.

Qualifications

• 3–6 years of pharmaceutical marketing or brand management experience.
• Bachelor’s degree in Marketing, Business, Life Sciences, or related discipline.
• Experience in international or regional pharma marketing, ideally rare diseases or specialty medicines.

Responsibilities

• Support development and execution of regional brand strategies and annual brand plans.
• Gather and analyze customer, market, and competitive insights to identify growth opportunities.
• Develop regional marketing campaigns including HCP engagement, congress activities, and materials.

Skills

Digital marketing

Omnichannel engagement

Brand management

Strategic marketing

CRM analytics

Education

Bachelor’s degree in Marketing, Business, Life Sciences, or a related discipline

Tools

Veeva PromoMats

CRM platforms

Job description

Associate Marketing Director – International (Ex-US)
Location: Zug, Switzerland
Contract: 12 months
Employment Type: Contract

We are supporting an innovative international biopharmaceutical company specialising in rare diseases in the search for an Associate Marketing Director – International for an initial 6–12-month contract.

The successful candidate will support the development and execution of regional brand strategies, with a strong focus on an established rare disease treatment.

This role combines strategic marketing, brand management, digital engagement, and hands‑on execution of regional marketing initiatives. The individual will collaborate closely with international and local commercial teams to drive brand performance, customer engagement, and commercial excellence.

Key Responsibilities

• Support the development and execution of regional brand strategies, annual brand plans, and commercial marketing initiatives.
• Gather and analyze customer, market, competitor, and field insights to identify growth opportunities and inform strategic decisions.
• Develop and implement regional marketing campaigns, including HCP engagement programs, congress activities, patient and caregiver resources, and branded and unbranded materials.
• Execute omnichannel marketing initiatives across digital platforms, CRM/email campaigns, and other customer engagement channels.
• Coordinate Medical, Legal, and Regulatory (MLR) review and approval processes, ensuring compliance and effective management of promotional materials through Veeva PromoMats.
• Support the development of field force tools, educational materials, and commercial resources aligned with regional brand objectives.
• Manage external creative, digital, and marketing agencies, overseeing project timelines, budgets, and deliverables.
• Collaborate with local marketing teams and cross-functional stakeholders, including Medical Affairs, Market Access, Commercial Operations, and Field Teams.
• Monitor brand performance, campaign effectiveness, market dynamics, and competitive developments to recommend improvements.
• Support brand planning, budget management, project tracking, business reviews, and leadership presentations.
• Contribute to launch readiness, commercialisation, and lifecycle management activities for additional products and indications.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related discipline.
• 3–6 years of experience in pharmaceutical marketing, brand management, product management, or commercial operations.
• Experience in international or regional pharmaceutical marketing, ideally within rare diseases or specialty pharmaceuticals.
• Hands‑on experience preparing and managing medical congress activities, HCP engagement initiatives, and marketing campaigns.
• Experience with Veeva PromoMats, including promotional material review and approval workflows.
• Strong understanding of digital marketing, omnichannel engagement, CRM platforms, and campaign analytics.