Senior Marketing Manager

Live Nation; Zürich; Vor Ort; CHF 120.000 - 180.000; Vollzeit

Zusammenfassung

Live Nation in Zürich seeks a Senior Marketing Manager to lead the Switzerland marketing strategy within the GSA region. You will manage the local budget, drive brand awareness, and coordinate B2C sales and B2B leads with the HQ in Germany/Austria.

You will localize international campaigns, plan events, build relationships with promoters and venues, and report KPIs while collaborating with sales to align pipeline and targets.

Qualifikationen

• 5+ years in marketing with brand/event/B2B focus.
• Strong knowledge of the Swiss events landscape.
• Fluency in English, Swiss German and French.

Aufgaben

• Drive the local marketing strategy to achieve yearly objectives in coordination with Germany and Austria.
• Manage the local marketing budget with emphasis on initiatives supporting commercial and B2B outcomes.
• Localise international campaigns for Swiss culture and grow brand awareness.
• Plan campaigns and events to meet ticket sales targets.
• Manage relationships with Live Nation presale partners, sponsors and venues in Switzerland.
• Align marketing activities with sales targets and pipeline needs.

Kenntnisse

Brand marketing

B2B marketing

B2C marketing

Event marketing

Stakeholder mgmt

Multilingual

Jobbeschreibung

Job Summary:

JOB DESCRIPTION - SENIOR MARKETING MANAGER

Location: Zürich

Division: Marketing

Line Manager: Marketing Director and Advertising GSA

Contract Terms: Full-Time, 42.5 hours per week

THE TEAM

The GSA Marketing team is responsible for Ticketmaster's marketing activities across Germany, Austria and Switzerland. Our mission is to grow the business by retaining existing clients, maximizing revenue potential and winning new business from both existing and new verticals. To achieve this, we deliver both B2B and B2C marketing - for our clients as well as for our own brand.

THE JOB

The Senior Marketing Manager Switzerland, as part of the GSA Marketing Team, is at the core of the local marketing strategy. The responsibilities include managing the marketing budget for Switzerland in close alignment with local executive leadership, ensuring our brand awareness on the market, as well as driving B2C sales and B2B leads acquisition.

WHAT YOU WILL BE DOING

• Drive the local marketing strategy to reach yearly objectives, in close collaboration with the teams in Germany and Austria
• Manage the local marketing budget with a focus on initiatives that directly support commercial and B2B outcomes
• Localise international brand campaigns to align with the local culture and grow brand awareness
• Strategise and create campaigns for local events to meet ticket sales targets
• Manage and grow relationships with our Live Nation presale partners, including sponsorship and barter arrangements, in Switzerland
• Act as the key link between marketing and sales in Switzerland, ensuring marketing activities are closely aligned with sales targets and pipeline needs
• Work closely with the GSA marketing team to ensure Swiss activities align with GSA and global strategy
• Monitor the Swiss market and competitive landscape, particularly around sales and partner activity, and feed insights into GSA planning
• Build and maintain strong relationships with local promoters, venues, and partners, identifying joint marketing and business opportunities
• Represent Ticketmaster at relevant local industry, sales, and partner events in Switzerland
• Report on KPIs and analyse results to draw insights and enhance our strategy
• Support the sales team in their client pitches to provide marketing insights and expertise
• Represent the brand locally at external conferences and in media engagements

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• 5+ years of experience in marketing, ideally with a focus on brand, event, or B2B marketing
• Strong knowledge of the Swiss event, sports and music landscape
• Experience in both B2B and B2C marketing, with a solid understanding of how marketing supports sales and commercial goals
• Experience planning and executing events, ideally within entertainment, live, or sports environments
• Confident representing a brand externally, with strong stakeholder and relationship management skills (partners, promoters, venues, media)
• Professional proficiency in English, Swiss German and French is required; knowledge of additional languages is considered a plus
• Willingness to travel regularly within Switzerland as well as to Germany/Austria (HQ) as required
• Proven track record of successfully leading campaigns and delivering against marketing KPIs

YOU (BEHAVIOURAL SKILLS)

• Excellent communication skills, with the ability to adapt to different levels of stakeholders, from internal teams to external partners and clients
• Strong team spirit with the drive to contribute to a positive, motivating team culture
• Creative mind, able to solve problems both internally and externally for our partners and clients
• Innovative, proactive character with a hands-on, entrepreneurial mindset
• Ability to thrive in a fast-paced, dynamic industry

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we repr