Associate Marketing Director

headcount | recruitment driven by science; Zürich; Sur place; CHF 110 000 - 150 000; Plein temps

Résumé du poste

headcount | recruitment driven by science is seeking an Associate Marketing Director – International for an initial 6–12‑month contract. The role focuses on strategic regional brand plans for an established rare disease treatment, combining leadership with hands-on execution.

You will collaborate with international and local commercial teams, drive omnichannel campaigns, and oversee external agencies while ensuring regulatory alignment and data-driven performance insights.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or related.
• 3–6 years of experience in pharmaceutical marketing, brand management, product management, or commercial operations.
• Experience in international or regional pharmaceutical marketing, ideally within rare diseases or specialty pharmaceuticals.
• Hands-on experience preparing and managing medical congress activities, HCP engagement initiatives, and marketing campaigns.
• Experience with Veeva PromoMats, including promotional material review and approval workflows.
• Strong understanding of digital marketing, omnichannel engagement, CRM platforms, and campaign analytics.

Responsabilités

• Support the development and execution of regional brand strategies, annual brand plans, and commercial marketing initiatives.
• Gather and analyze customer, market, competitor, and field insights to identify growth opportunities and inform strategic decisions.
• Develop and implement regional marketing campaigns, including HCP engagement programs, congress activities, patient and caregiver resources, and branded and unbranded materials.
• Execute omnichannel marketing initiatives across digital platforms, CRM/email campaigns, and other customer engagement channels.
• Coordinate Medical, Legal, and Regulatory review and approval processes, ensuring compliance and effective management of promotional materials through Veeva PromoMats.
• Support the development of field force tools, educational materials, and commercial resources aligned with regional brand objectives.
• Manage external creative, digital, and marketing agencies, overseeing project timelines, budgets, and deliverables.
• Collaborate with local marketing teams and cross-functional stakeholders, including Medical Affairs, Market Access, Commercial Operations, and Field Teams.
• Monitor brand performance, campaign effectiveness, market dynamics, and competitive developments to recommend improvements.
• Support brand planning, budget management, project tracking, business reviews, and leadership presentations.
• Contribute to launch readiness, commercialisation, and lifecycle management activities for additional products and indications.

Connaissances

Pharma marketing

Brand management

Omnichannel marketing

CRM platforms

Campaign analytics

Formation

Bachelor’s degree in Marketing, Business, Life Sciences

Outils

Veeva PromoMats

Description du poste

Associate Marketing Director – International (Ex-US)

Contract: 6–12 months

Employment Type: Contract

We are supporting an innovative international biopharmaceutical company specialising in rare diseases in the search for an Associate Marketing Director – International for an initial 6–12-month contract.

The successful candidate will support the development and execution of regional brand strategies, with a strong focus on an established rare disease treatment.

This role combines strategic marketing, brand management, digital engagement, and hands‑on execution of regional marketing initiatives. The individual will collaborate closely with international and local commercial teams to drive brand performance, customer engagement, and commercial excellence.

Key Responsibilities

• Support the development and execution of regional brand strategies, annual brand plans, and commercial marketing initiatives.
• Gather and analyze customer, market, competitor, and field insights to identify growth opportunities and inform strategic decisions.
• Develop and implement regional marketing campaigns, including HCP engagement programs, congress activities, patient and caregiver resources, and branded and unbranded materials.
• Execute omnichannel marketing initiatives across digital platforms, CRM/email campaigns, and other customer engagement channels.
• Coordinate Medical, Legal, and Regulatory (MLR) review and approval processes, ensuring compliance and effective management of promotional materials through Veeva PromoMats.
• Support the development of field force tools, educational materials, and commercial resources aligned with regional brand objectives.
• Manage external creative, digital, and marketing agencies, overseeing project timelines, budgets, and deliverables.
• Collaborate with local marketing teams and cross‑functional stakeholders, including Medical Affairs, Market Access, Commercial Operations, and Field Teams.
• Monitor brand performance, campaign effectiveness, market dynamics, and competitive developments to recommend improvements.
• Support brand planning, budget management, project tracking, business reviews, and leadership presentations.
• Contribute to launch readiness, commercialisation, and lifecycle management activities for additional products and indications.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or a related discipline.
• 3–6 years of experience in pharmaceutical marketing, brand management, product management, or commercial operations.
• Experience in international or regional pharmaceutical marketing, ideally within rare diseases or specialty pharmaceuticals.
• Hands‑on experience preparing and managing medical congress activities, HCP engagement initiatives, and marketing campaigns.
• Experience with Veeva PromoMats, including promotional material review and approval workflows.
• Strong understanding of digital marketing, omnichannel engagement, CRM platforms, and campaign analytics.