EMEA Strategic Key Accounts Marketing Lead

The North Face; Kreis Stabio; Vor Ort; CHF 150.000 - 190.000; Vollzeit

Benefits dieser Stelle

On site gym

50% VF brand discount

Canteen subsidy

Break out areas with hot drinks

Zusammenfassung

The North Face in Stabio, Switzerland is seeking a Senior Manager, Strategic Key Accounts Marketing to lead the marketing agenda for SKAs across EMEA. You will set strategic direction for account marketing, drive growth, and ensure plans align with brand priorities and commercial goals.

Working with Sales, Product and Marketing, you will own account marketing planning, manage senior stakeholder relationships, and lead a team delivering integrated marketing solutions to key partners.

Qualifikationen

• University degree in Marketing or Business.
• 6+ years of marketing experience in sporting goods/outdoor or lifestyle industries.
• Track record of building and delivering marketing plans with major retail, wholesale or marketplace partners.
• Strong commercial acumen and understanding of marketing performance drivers.

Aufgaben

• Set and own the long-term account marketing strategy for Strategic Key Accounts across EMEA.
• Lead the seasonal cross-functional GTM planning process with Sales and Product across all key milestones.
• Ensure account marketing plans are integrated into the wider marketing mix and support brand and commercial goals.
• Direct the use of marketing tactics and channels to drive brand awareness, engagement and conversion.
• Review account and campaign performance, adjusting plans and priorities based on results.
• Own the Strategic Accounts Marketing budget, managing investment to ROI and financial targets.
• Manage senior relationships with account partners, acting as the marketing lead and escalation point.
• Lead internal communication with senior leadership, promoting the work and visibility of the Strategic Accounts Marketing team.
• Align internal stakeholders and drive execution across functions.
• Improve processes, ways of working and team effectiveness.
• Lead and develop the Strategic Accounts Marketing team.

Kenntnisse

Marketing strategy

Stakeholder management

Team leadership

Budget management

Digital marketing

Planning

Commercial acumen

Ausbildung

University degree in Marketing or Business

Jobbeschreibung

The North Face in Stabio, Switzerland is seeking a Senior Manager, Strategic Key Accounts Marketing to lead the marketing agenda for SKAs across EMEA. You will set strategic direction for account marketing, drive growth, and ensure plans align with brand priorities and commercial goals.

Working with Sales, Product and Marketing, you will own account marketing planning, manage senior stakeholder relationships, and lead a team delivering integrated marketing solutions to key partners.