Remote - EMEA B2B Marketing Content Lead

Walsh Employment Limited; Bern; Remote; CHF 90,000 - 130,000; Full time

Job summary

Walsh Employment Limited is seeking an experienced B2B marketer to own content and campaigns for our international software clients. You will craft compelling telecoms/utilities content, build customer stories, and develop multi-channel materials to drive engagement and pipeline growth.

You will work closely with technical experts, marketing teams, and sales across the EMEA region, delivering blogs, emails, landing pages and presentations while tracking performance and refining strategies.

Qualifications

• 3+ years of B2B marketing experience.
• Background in software, SaaS or technology.
• Experience in telecoms and/or utilities.
• Strong content creation and technical writing skills.
• Experience with case studies, proposals/RFPs, blogs, emails, landing pages and presentations.
• Proficiency with Word and PowerPoint.
• Familiarity with HubSpot and/or Salesforce.
• Understanding of lead generation, pipeline and marketing KPIs.
• Regional or international marketing experience, ideally EMEA.
• Ability to work independently and take ownership.
• Adobe InDesign is highly desirable.

Responsibilities

• Create content for telecoms and utilities audiences.
• Develop customer stories and case studies.
• Produce proposals and RFP materials.
• Create blogs, emails, landing pages, presentations and campaign assets.
• Collaborate with technical subject matter experts.
• Track leads, pipeline and campaign performance.
• Support regional events and tradeshows.

Skills

B2B marketing experience

Software/SaaS/Tech background

Telecoms/Utilities experience

Content creation & technical writing

Case studies

Proposals / RFPs

Blogs

Emails

Landing pages

Presentations

Microsoft Word

PowerPoint

HubSpot

Salesforce

Lead generation & KPIs

EMEA marketing

Independent work

Adobe InDesign

Tools

HubSpot

Salesforce

InDesign

Job description

Walsh Employment Limited is seeking an experienced B2B marketer to own content and campaigns for our international software clients. You will craft compelling telecoms/utilities content, build customer stories, and develop multi-channel materials to drive engagement and pipeline growth.

You will work closely with technical experts, marketing teams, and sales across the EMEA region, delivering blogs, emails, landing pages and presentations while tracking performance and refining strategies.