Marketing Content Specialist - Software

Walsh Employment Limited; Bern; Remote; CHF 90,000 - 130,000; Full time

Job summary

Walsh Employment Limited is seeking an experienced B2B marketer to own content and campaigns for our international software clients. You will craft compelling telecoms/utilities content, build customer stories, and develop multi-channel materials to drive engagement and pipeline growth.

You will work closely with technical experts, marketing teams, and sales across the EMEA region, delivering blogs, emails, landing pages and presentations while tracking performance and refining strategies.

Qualifications

• 3+ years of B2B marketing experience.
• Background in software, SaaS or technology.
• Experience in telecoms and/or utilities.
• Strong content creation and technical writing skills.
• Experience with case studies, proposals/RFPs, blogs, emails, landing pages and presentations.
• Proficiency with Word and PowerPoint.
• Familiarity with HubSpot and/or Salesforce.
• Understanding of lead generation, pipeline and marketing KPIs.
• Regional or international marketing experience, ideally EMEA.
• Ability to work independently and take ownership.
• Adobe InDesign is highly desirable.

Responsibilities

• Create content for telecoms and utilities audiences.
• Develop customer stories and case studies.
• Produce proposals and RFP materials.
• Create blogs, emails, landing pages, presentations and campaign assets.
• Collaborate with technical subject matter experts.
• Track leads, pipeline and campaign performance.
• Support regional events and tradeshows.

Skills

B2B marketing experience

Software/SaaS/Tech background

Telecoms/Utilities experience

Content creation & technical writing

Case studies

Proposals / RFPs

Blogs

Emails

Landing pages

Presentations

Microsoft Word

PowerPoint

HubSpot

Salesforce

Lead generation & KPIs

EMEA marketing

Independent work

Adobe InDesign

Tools

HubSpot

Salesforce

InDesign

Job description

Location:

Bern, Switzerland – remote/home-based, candidates in or near Bern strongly preferred

About the Opportunity

Join an international B2B software business supporting marketing activity across EMEA, with a focus on telecoms and utilities.

This is a hands‑on role creating technical content and multi-channel campaigns that support customer engagement, lead generation and pipeline growth.

Key Requirements

You will be a hands‑on B2B marketer with:

• 3+ years' B2B marketing experience
• Background within software, SaaS or technology
• Experience within telecoms and/or utilities
• Strong content creation and technical writing
• Experience with case studies, proposals/RFPs, blogs, emails, landing pages and presentations
• Strong Word and PowerPoint
• HubSpot and/or Salesforce
• Understanding of lead generation, pipeline and marketing KPIs
• Regional or international marketing experience, ideally EMEA
• Ability to work independently and take ownership
• Adobe InDesign highly desirable

Role & Responsibilities

• Creating content for telecoms and utilities audiences
• Developing customer stories and case studies
• Producing proposal and RFP materials
• Creating blogs, emails, landing pages, presentations and campaign assets
• Working with technical subject matter experts
• Tracking leads, pipeline and campaign performance
• Supporting regional events and tradeshows

Why Join?

A strong opportunity to take ownership of EMEA marketing content and campaigns within an international software business, working directly with technical experts, customers and commercial teams.